I’ve been doing Search Engine Marketing (SEM) since 1995 and founded Didit in 1996. I write a column, Paid Search Strategies, and recently decided to add video on iMediaConnection and on this site. My latest book, Search Engine Advertising, has been well received and includes $200 in Bing (adCenter) credits. Didit runs the D&B online Business Directory, plus I’ve launched a social entrepreneurship venture, We-Care.com, which delivers passive donation revenue to nonprofits. The full Kevin Lee bio has more.

Lizzie Schreier on Selling Digital Marketing to Senior Management

Interview between Didit CEO Kevin Lee and Lizzie Schreier, Senior Marketing Manager, Allstate Insurance. In this segment, Kevin and Lizzie discuss the task of selling digital marketing programs to senior management.

July 9th, 2010 | Category: Lizzie Schreier | Comments are closed

Lizzie Schreier on Advantages of Traditional Marketing Organizations

Interview between Didit CEO Kevin Lee and Lizzie Schreier, Senior Marketing Manager, Allstate Insurance. In this segment, Kevin and Lizzie discuss the advantages enjoyed by traditional, non-digital marketing organizations.

July 9th, 2010 | Category: Lizzie Schreier | Comments are closed

Lizzie Schrieier on Getting Management Approval For Social Media Programs

Interview between Didit CEO Kevin Lee and Lizzie Schreier, Senior Marketing Manager, Allstate Insurance. In this segment, Kevin and Lizzie discuss how to get buy-in from senior management for social media programs.

July 9th, 2010 | Category: Lizzie Schreier, Social Media | Comments are closed

Lizzie Schreier on Breaking Down Marketing Silos

Interview between Didit CEO Kevin Lee and Lizzie Schreier, Senior Marketing Manager, Allstate Insurance. In this segment, Kevin and Lizzie discuss the need to abolish traditional marketing silos thwarting the integration of cross-channel marketing efforts.

July 9th, 2010 | Category: Lizzie Schreier | Comments are closed

Lizzie Schreier on New Media Evaluation

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Interview between Didit CEO Kevin Lee and Lizzie Schreier, Senior Marketing Manager, Allstate Insurance. In this segment, Kevin and Lizzie discuss how CMOs (Chief Marketing Officers) need to approach the evaluation of new media forms.

July 9th, 2010 | Category: Lizzie Schreier, Media Planning | Comments are closed

Lizzie Schreier on The Future of Media

Interview between Didit CEO Kevin Lee and Lizzie Schreier, Senior Marketing Manager, Allstate Insurance. In this segment, Kevin and Lizzie discuss the future of electronic media.

July 9th, 2010 | Category: Future of Media, Lizzie Schreier | Comments are closed

Lizzie Schreier on Defining "Search Marketing"

Interview between Didit CEO Kevin Lee and Lizzie Schreier, Senior Marketing Manager, Allstate Insurance. In this segment, Kevin and Lizzie discuss the evolving definition of the term “search marketing.”

July 9th, 2010 | Category: Lizzie Schreier, Search Marketing | Comments are closed

Avinash Kaushik on The Best Sources of Data For Marketers

Interview between Didit CEO Kevin Lee and Avinash Kaushik, Analytics Evangelist, Google, recorded May 2010. In this segment, Kevin and Avinash discuss the best sources of analytics data for marketers.

July 9th, 2010 | Category: Search Marketing News | Comments are closed

Avinash Kaushik on CMO Mistakes

Interview between Didit CEO Kevin Lee and Avinash Kaushik, Analytics Evangelist, Google, recorded May 2010. In this segment, Kevin and Avinash discuss mistakes frequently made by CMOs (Chief Marketing Officers) with respect to online marketing.

July 2nd, 2010 | Category: Avinash Kaushik, CMO Mistakes | Comments are closed

Avinash Kaushik on High-Velocity Testing

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Interview between Didit CEO Kevin Lee and Avinash Kaushik, Analytics Evangelist, Google, recorded May 2010. In this segment, Kevin and Avinash discuss high-velocity testing.

July 2nd, 2010 | Category: Avinash Kaushik | Comments are closed

Avinash Kaushik on New Media Evaluation

Interview between Didit CEO Kevin Lee and Avinash Kaushik, Analytics Evangelist, Google, recorded May 2010. In this segment, Kevin and Avinash discuss how CMOs (Chief Marketing Officers) should evaluate new forms of media.

July 2nd, 2010 | Category: Avinash Kaushik, Media Planning | Comments are closed

Avinash Kaushik on The Future of Media

Interview between Didit CEO Kevin Lee and Avinash Kaushik, Analytics Evangelist, Google, recorded May 2010. In this segment, Kevin and Avinash discuss the future of electronic media.

July 2nd, 2010 | Category: Avinash Kaushik | Comments are closed

Avinash Kaushik on Defining "Search Marketing"

Interview between Didit CEO Kevin Lee and Avinash Kaushik, Analytics Evangelist, Google, recorded May 2010. In this segment, Kevin and Avinash discuss the evolving definition of search marketing.

July 2nd, 2010 | Category: Avinash Kaushik, Search Marketing | Comments are closed

Avinash Kaushik on Analytics Myths

Interview between Didit CEO Kevin Lee and Avinash Kaushik, Analytics Evangelist, Google, recorded May 2010. In this segment, Kevin and Avinash discuss the three most prevalent myths about analytics.

July 2nd, 2010 | Category: Avinash Kaushik | Comments are closed

Avinash Kaushik on Data Versus Accounting Reports

Interview between Didit CEO Kevin Lee and Avinash Kaushik, Analytics Evangelist, Google, recorded May 2010. In this segment, Kevin and Avinash discuss how analytics reports should be interpreted as directional data, not accounting reports.

July 2nd, 2010 | Category: Avinash Kaushik | Comments are closed
 
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