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I’ve been doing Search Engine Marketing (SEM) since 1995 and founded Didit in 1996. I write a column, Paid Search Strategies, and recently decided to add video on iMediaConnection and on this site. My latest book, Search Engine Advertising, has been well received and includes $200 in Bing (adCenter) credits. Didit runs the PowerProfiles.com online Business Directory, plus I’ve launched a social entrepreneurship venture, We-Care.com, which delivers passive donation revenue to nonprofits. The full Kevin Lee bio has more.

Picking a Cause for @WeCare's #MillionDimes

Supporting a Cause for We-Care.com’s $100K #MillionDimes event.

If you are a celebrity, (big or small) or even just a power Tweeter, selecting a cause to support with a Tweet (or more) in the We-Care.com #Million Dimes $100,000 Charity Challenge can be a perplexing task.

Here are some guidelines that might help you:

1)      Do you believe in the cause and its mission?  That may seem obvious, but its sometimes overlooked.

2)      Is the cause fairly efficient with its funds?  Fundraising and general efficiency is important, but it isn’t the only barometer of a good cause because some causes need to market themselves heavily to reach sufficient size to attack the problem they propose to address.  Places like CharityNavigator and Guidestar can be helpful.

3)      Is the cause good at Social Media?  Hey, after all this is a Twitter promotion, so since the cause you support is likely to get a lot more followers as a result of your support, will they know what to do with those followers?

4)      Does the cause play nice with others who have a similar mission?  There’s a pay-it-forward element of the #MillionDimes promotion.  Is this cause culturally disposed to cooperation?

5)      Will the cause resonate with your followers?  You may love a niche cause, but if your followers are unlikely to agree that the cause is worthy the retweet rate will be low and the cause won’t get as many of the Million Dimes at a dime per valid tweet.

Hey hope that helps.

#MillionDimes: Ten Ways to Value Maximize We-Care.com’s $100K #MillionDimes Promo

The We-Care.com $100K #MillionDimes promotion isn’t just about getting Twitter votes (at a dime a piece) to get you the largest possible donation from We-Care.com (which is $1000 per US-based nonprofit).  It’s also about using the excitement about a dime a tweet to activate your current twitter followers, gain more followers, and get the word out about your cause.

You only have 140 characters and your supporters (or you if you are tweeting to get a retweet) have to include your handle (which is automatically added in a retweet), the #MillionDimes hashtag and the @WeCare handle and a link to the rules.  The tweeters must also be following @WeCare for the vote to count, so it’s good to note that.  A link to the We-Care.com/MillionDimes site is also good because the user can see the results and rules there.  With your leftover characters you may be able to reinforce your cause message or include a link to your own blog where you talk about the #MillionDimes and your cause.

Example Tweet: Plz RT Support @Causename. Tweets & Retweets = $.10 from @WeCare #MillionDimes $100K Challenge. http://www.we-care.com/MillionDimes 4 details.

There”s room in the above tweet for another tidbit or a link (automatically shortened URL) to your site. Of course as long as your tweet includes your handle, the @WeCare handle and the #MillionDimes hashtag then your readers can easily retweet and earn votes.

Here are ten ways to maximize the value for your cause:

1)      Find your most influential or largest followers and @Mention them in a tweet or consider DMing them asking for a ReTweet (in case they missed the @Mention if you tweeted at them)

2)      Celebrities: Find Real Celebrities who tweet and try to get their attention with a @Mention or if you are lucky enough to have them following you, then consider using a DM (Direct Message)

For example: @ladygaga Plz RT Support @BTWFoundation. Tweets & Retweets = $.10 from @WeCare #MillionDimes $100K Challenge. http://www.we-care.com/MillionDimes 4 details

3)      Power-Tweeters: Reach out to Celebrities and Power-Tweeters by finding someone who they might have a close relationship with and appeal to that third person influencer.

4)      Help Other Causes too: Use the pay-it-forward feature of the promotion.  If you tweet at another nonprofit cause and they retweet that vote counts for both and of course their followers are likely to continue retweeting both of your handles.  Isn’t that cool?  Those retweets with two causes in them count double, so you end up leveraging the supporters of other causes.  Even though your tweet/vote only counts five times per day, you can activate other nonprofit causes and their supporters by @mentioning with a valid #MillionDimes tweet to get their attention.

5)      Call in a favor from a corporate sponsor with a good Twitter following. As long as it fits with the corporation’s culture they mighte be open to tweeting on your behalf or re-tweeting.

6)      Use your email list:  The #MillionDimes promotion is a good excuse to send out an email but don’t exclusively focus on the promo, also include other marketing messages and perhaps a donation or volunteerism call to action.

7)      Create an “event” on Facebook and promote it so your FB users who also tweet can activate easily.

8)      Use Google+ (Google Plus) page to promote the event.  Obviously if you haven’t built up a Google Plus following then that might not help.

9)      Use the phone:  WHAT?

  1. Yep, that’s right.  A phone call is often a more successful way to reach one of the influential Celebrity or Power-Tweeters.
  2. Use the phone (part 2): Send a text message to a VIP if you have an existing relationship.

10)   Reach out to bloggers and press.

Best of luck maxing out both your We-Care.com donation but also the added visibility that a fun promotion like #MillionDimes can have.

 

Boat is in Bayshore / Dickson Marina

Another boat broke free and collided with Mint Mist rubbing against her Port side for several hours during Sandy’s wrath, snapping her port spring line and smashing her window.  Despite that, Mint Mist came out of Sandy smelling like a rose.

I like the Amazon personalized ads & they do a better job than most aboutads.info DAA executions

Amazon’s been serving me personalized ad creative and I like it.

Plus they’ve done a really great job with their ad prefernces page.  Better than Google and better than any NAI member that I’ve noticed, or AboutAds.info licensee I’ve tested.

Inceptor is now a Didit company

This week, Didit acquired Inceptor, a top search marketing firm from SuperMedia.  Both the Didit and Inceptor teams look forward to working together.  While the combined agencies can offer a much more in-depth search engine marketing, display and social media together Inceptor will remain an independent brand located in the Boston area.

Groupon jumps from Dental and Chiropractic to General Medical Practice deals.

OK, so I’ve seen the dental and chiropractic deals.  But now Groupon has offered something much more mainstream medical as a deal.

Again, my interpretation is that Groupon is fee splitting and in NY state that jeopardizes both the doctor and the fee recipient (Groupon who collects the fee).  My email inbox showed a link to: http://www.groupon.com/deals/amg-medical-group-2

Like a driving exam, a physical exam ensures bodies are properly responding to their environment and have developed quick reflexes when pelted with deer. Make sure your body is in tiptop shape with this Groupon: for $59, you get a new-patient checkup at AMG Medical Group (a $200 value). This offer is valid at locations in Manhattan,QueensBrooklynthe Bronx, and Staten Island. The checkup includes:

  • A complete physical exam, including medical history (a $150 value)
  • Blood sugar, cholesterol, stool, and urinalysis tests (a $50 value)

Groupon still offering medical deals, Dental Fee Splitting?

I assist with marketing my wife’s cognitive therapy practice, but watching Groupon and others continue to offer deals in licensed medical areas is like doing 65 MPH (ten above the limit) on the highway and seeing 18 consecutive cars blow by you at 90 MPH plus.  You are tempted to hit the gas but know if you follow the pack you’ll probably be the one bagged.

Today I got:

Smile Arts of NY – Midtown South Central

Zoom Teeth Whitening or Complete Dental-Implant Procedure with X-rays and Porcelain Crown (Up to 84% Off)

It’s tempting to fall in behind these medical practitioners on behalf of my wife’s business and hit the gas. But I’m not risking my wife’s NY State Psychologist license just to craft some cool Groupon deal (like a dating or relationship power session).

Groupon seems to me to clearly be fee splitting and in NY state that’s a no-no for both the practitioner and the fee recipient.

Exasperating.  I with it would get resolved via a clarification in law or a legal challenge.

Phishing email targets GoDaddy

Wow, look at how well these nasty organized crime phishing emails are impersonating GoDaddy.  One of the problems with being recognizable as a brand is you become the phishing target.

We-care.com reminder not malware or virus

Its actually pretty easy to get an app, software, or browser plugin mistakenly classified as a virus or malware.

Family computers (ones shared by several people) can result in this form of mistaken identity.  For example, I’m a founder of a company called We-Care.com which has a browser plugin for IE, Firefox and Chrome.  In addition to the ASPCA and other causes like Clean Water Action distributing the plugins directly, We-Care.com also convinces some software publishers to offer the plugin as an optional… YES OPTIONAL part of their software install.

So, what happens, one family member sees that the We-Care plugin, costs nothing, generates revenue for a cause (example) and is a great way to give back, FREE.  But because the We-Care software announces every time a cause it being supported other family members get freaked out and think the computer got infected.

When you’ve got millions of installs out there, it’s easy for a few people to get mislead.

Funny, Google AdWords doesn’t know Firefox 7 is new

Ever since upgrading to FF7, I’ve been getting the following wording from Google AdWords:

We have detected that you are using an older web browser. For better performance with the AdWords interface, we recommend using a modern browser such as Firefox 3.5 or later, Chrome, Safari 4 or later, or Internet Explorer 8 or later. Learn more

Funny.

 

Why I registered the FlamingPole.com domain

I discovered a great campaign for FiberOne’s Magic Brownies as a result of a conversation on the Oldtimers List and the campaign mentioned the Flaming Pole Festival.  I loved the videos so much, I spent the $8 and fifteen minutes to launch a site.

Are Groupon and Living Social Engaged in Illegal Fee-Splitting?

As most of you are, I’m subscribed to Groupon, LivingSocial and a few other flash sales or daily deal sites. One recent offer from Groupon got me thinking.

Many states have laws for professions that don’t allow any third parties to be involved in transactions with customers, clients or patients.  Depending on the state, the law may cover doctors, dentists, lawyers, real estate agents, or other professionals.

That means no kickbacks, or fee sharing.

Hey, I am no lawyer and of course can’t provide a legal opinion, but my layperson’s opinion is that Groupon may be in violation of
New York Public Health – § 4501 – Medical Referral Service Businesses Prohibited

as is any medical practitioner advertising on Groupon since Groupon takes the money from the customer and keeps some of it.
http://law.onecle.com/new-york/public-health/PBH02811_2811.html

http://www.articlesbase.com/criminal-articles/how-illegal-fee-splitting-may-cost-you-your-new-york-medical-license-771901.html

Spot checks of Groupon, LivingSocial and some other group buying sites seems to indicate that this practice is prevalent with dentists, chiropractors and dermatologists in particular.

Wonder if I’m completely off-base here or if indeed there is a problem that’s slipped under the radar.

Originally, I became aware of the laws because my wife is a psychologist, and I was wondering if she could offer a Groupon-type deal.  Plus, I’m an investor in DiscountCoupons.com and had an interest in this type of arrangement from the offer-network as well.

Bruce Clay on Social Media and SEO

Interview between Didit CEO Kevin Lee and Bruce Clay Inc. CEO Bruce Clay, recorded at Ad:Tech New York, November, 2010. In this segment, Kevin and Bruce discuss social media and SEO.

Bruce Clay on Personalization and SEO

Interview between Didit CEO Kevin Lee and Bruce Clay Inc. CEO Bruce Clay, recorded at Ad:Tech New York, November, 2010. In this segment, Kevin and Bruce discuss personalization and SEO.

Bruce Clay on Changes to the Local SERP

Interview between Didit CEO Kevin Lee and Bruce Clay Inc. CEO Bruce Clay, recorded at Ad:Tech New York, November, 2010. In this segment, Kevin and Bruce discuss Changes to the Local SERP (Search Engine Results Page).

Recent Past Interviews

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