I’ve been doing Search Engine Marketing (SEM) since 1995 and founded Didit in 1996. I write a column, Paid Search Strategies, and recently decided to add video on iMediaConnection and on this site. My latest book, Search Engine Advertising, has been well received and includes $200 in Bing (adCenter) credits. Didit runs the D&B online Business Directory, plus I’ve launched a social entrepreneurship venture, We-Care.com, which delivers passive donation revenue to nonprofits. The full Kevin Lee bio has more.

Jeff Ferguson on Local Search Optimization

Interview between Didit CEO Kevin Lee and Jeff Ferguron, Senior Director, Online Marketing, Local.com. In this segment, Kevin and Jeff discuss how small businesses should optimize their local search initiatives. Recorded August 2010.

August 26th, 2010 | Category: Jeff Ferguson | Comments are closed

Jeff Ferguson on Agency Selection For Small Businesses

Interview between Didit CEO Kevin Lee and Jeff Ferguron, Senior Director, Online Marketing, Local.com. In this segment, Kevin and Jeff discuss how small businesses should go about selecting marketing and advertising agencies. Recorded August 2010.

August 26th, 2010 | Category: Jeff Ferguson | Comments are closed

Jeff Ferguson on Lead Generation For Small Business

Interview between Didit CEO Kevin Lee and Jeff Ferguron, Senior Director, Online Marketing, Local.com. In this segment, Kevin and Jeff discuss lead generation for small business. Recorded August 2010.

August 26th, 2010 | Category: Jeff Ferguson | Comments are closed

Jeff Ferguson on Small Business Marketing Mistakes

Interview between Didit CEO Kevin Lee and Jeff Ferguron, Senior Director, Online Marketing, Local.com. In this segment, Kevin and Jeff discuss small business mistakes. Recorded August 2010.

August 26th, 2010 | Category: Jeff Ferguson | Comments are closed

Jeff Ferguson on The Evolution of Small Business Advertising

Interview between Didit CEO Kevin Lee and Jeff Ferguron, Senior Director, Online Marketing, Local.com. In this segment, Kevin and Jeff discuss the evolution of small business advertising. Recorded August 2010.

August 26th, 2010 | Category: Jeff Ferguson | Comments are closed

Jeff Ferguson on The Changing Definition of "Search Marketing."

Interview between Didit CEO Kevin Lee and Jeff Ferguron, Senior Director, Online Marketing, Local.com. In this segment, Kevin and Jeff discuss the evolving definition of the term “Search Marketing.” Recorded August 2010.

August 26th, 2010 | Category: Jeff Ferguson | Comments are closed

Jeff Ferguson on Online Marketing For B2B Firms

Interview between Didit CEO Kevin Lee and Jeff Ferguron, Senior Director, Online Marketing, Local.com. In this segment, Kevin and Jeff discuss online marketing for B2B firms. Recorded August 2010.

August 26th, 2010 | Category: Jeff Ferguson | Comments are closed

Bill Kimberlin on New Regulations and Online Lead Generation

Interview between Didit CEO Kevin Lee and Bill Kimberlin, CEO, Medicare.com. Recorded July 2010. In this segment, Kevin and Bill discuss how new regulations are affecting online lead generation.

August 19th, 2010 | Category: Bill Kimberlin | Comments are closed

Bill Kimberlin on Social Media

Interview between Didit CEO Kevin Lee and Bill Kimberlin, CEO, Medicare.com. Recorded July 2010. In this segment, Kevin and Bill discuss the impact of social media on health care marketing.

August 19th, 2010 | Category: Bill Kimberlin | Comments are closed

Bill Kimberlin on CMO Mistakes

Interview between Didit CEO Kevin Lee and Bill Kimberlin, CEO, Medicare.com. Recorded July 2010. In this segment, Kevin and Bill discuss mistakes often made by CMOs (Chief Marketing Officers) in respect to online media and marketing

August 19th, 2010 | Category: Bill Kimberlin | Comments are closed

Bill Kimberlin on Changes in the Health Care Lead Gen Market

Interview between Didit CEO Kevin Lee and Bill Kimberlin, CEO, Medicare.com. Recorded July 2010. In this segment, Kevin and Bill discuss changes impacting the future of the health care lead gen market.

August 19th, 2010 | Category: Bill Kimberlin | Comments are closed

Bill Kimberlin on the Future of Media

Interview between Didit CEO Kevin Lee and Bill Kimberlin, CEO, Medicare.com. Recorded July 2010. In this segment, Kevin and Bill discuss the future of media.

August 19th, 2010 | Category: Bill Kimberlin | Comments are closed

Steve Isaac on Lead Generation for the Education Market

Interview between Didit CEO Kevin Lee and Steve Isaac, CEO, EducationDynamics. Recorded July 2010. In this segment, Kevin and Steve discuss lead generation for the education market.

August 13th, 2010 | Category: Lead Generation, Steve Isaac | Comments are closed

Steve Isaac on Lead Source Diversity

Interview between Didit CEO Kevin Lee and Steve Isaac, CEO, EducationDynamics. Recorded July 2010. In this segment, Kevin and Steve discuss the diversity of online leads

August 13th, 2010 | Category: Lead Generation, Steve Isaac | Comments are closed

Steve Isaac on Social Media

Interview between Didit CEO Kevin Lee and Steve Isaac, CEO, EducationDynamics. Recorded July 2010. In this segment, Kevin and Steve discuss how social media is impacting the education market.

August 13th, 2010 | Category: Lead Generation, Social Media, Steve Isaac | Comments are closed
 
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