October 2009

Rebecca Lieb on Top SEO Suggestions

Interview between Kevin Lee, CEO of Didit, and Rebecca Lieb, VP at Econsultancy, on the top SEO suggestions for online marketers.

Rebecca Lieb
SEO

Comments Off on Rebecca Lieb on Top SEO Suggestions

Permalink

Rebecca Lieb on SEO 2.0

Interview between Kevin Lee, CEO of Didit, and Rebecca Lieb, VP at Econsultancy, on emerging forms of SEO (AKA “SEO 2.0”).

Rebecca Lieb
Search Marketing
SEO

Comments Off on Rebecca Lieb on SEO 2.0

Permalink

Rebecca Lieb on CMO Mistakes

Interview between Kevin Lee, CEO of Didit, and Rebecca Lieb, VP at Econsultancy, on top mistakes made by CMOs (Chief Marketing Officers) in respect to online spending and optimization.

CMO Mistakes
Rebecca Lieb

Comments Off on Rebecca Lieb on CMO Mistakes

Permalink

Rebecca Lieb on Online Experimentation

Interview between Kevin Lee, CEO of Didit, and Rebecca Lieb, VP at Econsultancy, on online experimentation and test marketing.

Rebecca Lieb

Comments Off on Rebecca Lieb on Online Experimentation

Permalink

Rebecca Lieb on the Future of Media

Interview between Kevin Lee, CEO of Didit, and Rebecca Lieb, VP at Econsultancy, on the future of online media.

Future of Media
Rebecca Lieb
SEO

Comments Off on Rebecca Lieb on the Future of Media

Permalink

Gian Fulgoni on Online Advertising Metrics

Interview between Kevin Lee, CEO of Didit, and Gian Fulgoni, Chairman and Founder of comScore, on online advertising metrics.

Gian Fulgoni
Online Ad Metrics

Comments Off on Gian Fulgoni on Online Advertising Metrics

Permalink

Gian Fulgoni on The Click: Is It a Relevant Metric For Display Advertising?

Interview between Kevin Lee, CEO of Didit, and Gian Fulgoni, Chairman and Founder of comScore, on whether the click is still a relevant online metric.

Gian Fulgoni
Online Ad Metrics

Comments Off on Gian Fulgoni on The Click: Is It a Relevant Metric For Display Advertising?

Permalink

Gian Fulgoni on CMO Mistakes

Interview between Kevin Lee, CEO or Didit, and Gian Fulgoni, Chairman and Founder of comScore, on mistakes currently being made by CMOs (Chief Marketing Officers) relating to online media.

CMO Mistakes
Gian Fulgoni

Comments Off on Gian Fulgoni on CMO Mistakes

Permalink

Gian Fulgoni on Online Testing and Experimentation

Interview between Kevin Lee, CEO of Didit, and Gian Fulgoni, Chairman and Founder of comScore, on online experimentation and test marketing.

Gian Fulgoni
Media Planning

Comments Off on Gian Fulgoni on Online Testing and Experimentation

Permalink

Gian Fulgoni on The Future of Media

Interview between Kevin Lee, CEO of Didit, and Gian Fulgoni, Chairman and Founder of comScore, on the future of online media.

Future of Media
Gian Fulgoni

Comments Off on Gian Fulgoni on The Future of Media

Permalink

Gian Fulgoni on Media Attribution

Interview between Kevin Lee, CEO of Didit, and Gian Fulgoni, Chairman and Founder of comScore, on media attribution models.

Gian Fulgoni
Media Planning
Online Ad Metrics

Comments Off on Gian Fulgoni on Media Attribution

Permalink

Gian Fulgoni on Online Spending by CPG Companies

Interview between Kevin Lee, CEO of Didit, and Gian Fulgoni, Chairman and Founder of comScore, on online spending by CPG (Consumer Packaged Goods) companies.

Gian Fulgoni

Comments Off on Gian Fulgoni on Online Spending by CPG Companies

Permalink

Gian Fulgoni on Possible Online Advertising Regulations

Interview between Kevin Lee, CEO of Didit, and Gian Fulgoni, Chairman and Founder of comScore, on possible online advertising regulations.

Gian Fulgoni

Comments Off on Gian Fulgoni on Possible Online Advertising Regulations

Permalink

Gian Fulgoni on Taking Credit For “The Last Click”

Interview between Kevin Lee, CEO of Didit, and Gian Fulgoni, Chairman and Founder of comScore, on whether search is taking too much credit for “the last click.”

Gian Fulgoni
Media Planning
Online Ad Metrics
Paid Search

Comments Off on Gian Fulgoni on Taking Credit For “The Last Click”

Permalink

Joanne Bradford on Yahoo’s New Focus

Interview between Kevin Lee, CEO of Didit, and Joanne Bradford, SVP, Yahoo. In this segment, Joanne discusses Yahoo’s new focus.

Joanne Bradford
Yahoo

Comments Off on Joanne Bradford on Yahoo’s New Focus

Permalink