I’ve been doing Search Engine Marketing (SEM) since 1995 and founded Didit in 1996. I write a column, Paid Search Strategies, and recently decided to add video on iMediaConnection and on this site. My latest book, Search Engine Advertising, has been well received and includes $200 in Bing (adCenter) credits. Didit runs the D&B online Business Directory, plus I’ve launched a social entrepreneurship venture, We-Care.com, which delivers passive donation revenue to nonprofits. The full Kevin Lee bio has more.
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Joanne Bradford on The New Media Plan

Interview between Kevin Lee, CEO of Didit, and Joanne Bradford, SVP, Yahoo. In this segment, Joanne discusses the requirements of a modern media plan.

October 13th, 2009 | Category: Joanne Bradford, Media Planning, Yahoo

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