November 2009

Wenda Harris Millard on Media Link

Interview between Kevin Lee, CEO of Didit, and Wenda Harris Millard, President, Media Link LLC. In this segment, Wenda discusses her latest project, which involves organizational restructuring.

Wenda Harris Millard

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Wenda Harris Millard on The Evolution of Media Buying

Interview between Kevin Lee, CEO of Didit, and Wenda Harris Millard, President, Media Link LLC. In this segment, Wenda discusses the evolution of media buying.

Media Planning
Wenda Harris Millard

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Wenda Harris Millard on Social Media

Interview between Kevin Lee, CEO of Didit, and Wenda Harris Millard, President, Media Link LLC. In this segment, Wenda discusses how marketers should think about and act upon Social Media.

Social Media
Wenda Harris Millard

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Wenda Harris Millard on Retailers and Social Media

Interview between Kevin Lee, CEO of Didit, and Wenda Harris Millard, President, Media Link LLC. In this segment, Wenda discusses how retailers should regard and use Social Media

Wenda Harris Millard

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Wenda Harris Millard on Branded Entertainment

Interview between Kevin Lee, CEO of Didit, and Wenda Harris Millard, President, Media Link LLC. In this segment, Wenda discusses the nature of branded entertainment and right and wrong ways to execute it.

Wenda Harris Millard

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Wenda Harris Millard on CMO Mistakes

Interview between Kevin Lee, CEO of Didit, and Wenda Harris Millard, President, Media Link LLC. In this segment, Wenda discusses mistakes made by CMOs (Chief Marketing Officers) in respect to online media and marketing.

CMO Mistakes
Wenda Harris Millard

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Wenda Harris Millard on Online Experimentation and Test Marketing

Interview between Kevin Lee, CEO of Didit, and Wenda Harris Millard, President, Media Link LLC. In this segment, Wenda discusses online experimentation and test marketing, and how CMOs (Chief Marketing Officers) should choose between disparate experimental marketing modalities.

Wenda Harris Millard

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Wenda Harris Millard on The Future of Media

Interview between Kevin Lee, CEO of Didit, and Wenda Harris Millard, President, Media Link LLC. In this segment, Wenda discusses the forms of media most likely to suffer as revolutionary changes continue to affect and afflict media.

Future of Media
Wenda Harris Millard

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Doug Miller on Media Attribution Models

Interview between Didit CEO Kevin Lee and Doug Miller, Global VP, Expedia Inc., on evolving media attribution models.

Doug Miller

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Doug Miller on CMO Mistakes

Interview between Didit CEO Kevin Lee and Doug Miller, Global VP, Expedia Inc., on mistakes made by CMOs (Chief Marketing Officers) in respect to online media and marketing.

CMO Mistakes
Doug Miller

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Doug Miller on New Media Opportunities

Interview between Didit CEO Kevin Lee and Doug Miller, Global VP, Expedia Inc., on emerging new media opportunities.

Doug Miller

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Doug Miller on The Future of Media

Interview between Didit CEO Kevin Lee and Doug Miller, Global VP, Expedia Inc., on the future of media.

Doug Miller

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Kevin Ryan on Online Success Factors For Small Businesses

Interview between Didit CEO Kevin Lee and Kevin Ryan, CMO of WebVisibility, on the five most important success factors for small businesses seeking online visibility.

Kevin Ryan

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Kevin Ryan on The Local Business Learning Curve

Interview between Didit CEO Kevin Lee and Kevin Ryan, CMO of WebVisibility, on the task of educating local businesses on the requirements of online marketing.

Kevin Ryan

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Kevin Ryan on Online Business Directories For Small Business

Interview between Didit CEO Kevin Lee and Kevin Ryan, CMO of WebVisibility, on the value of online business directories for small business owners.

Kevin Ryan

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