I’ve been doing Search Engine Marketing (SEM) since 1995 and founded Didit in 1996. I write a column, Paid Search Strategies, and recently decided to add video on iMediaConnection and on this site. My latest book, Search Engine Advertising, has been well received and includes $200 in Bing (adCenter) credits. Didit runs the D&B online Business Directory, plus I’ve launched a social entrepreneurship venture, We-Care.com, which delivers passive donation revenue to nonprofits. The full Kevin Lee bio has more.
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Kevin Ryan on Budget Allocation

Interview between Didit CEO Kevin Lee and Kevin Ryan, CMO of WebVisibility, on the question of how CMOs should evaluate forms of online media and allocate budgets accordingly.

November 6th, 2009 | Category: Kevin Ryan

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