January 2010

Jeff Hayzlett on the Role of the CMO

Interview between Didit CEO Kevin Lee and Eastman Kodak CMO and VP Jeff Hayzlett. In this segment, Kevin and Jeff discuss the role of the CMO in shepherding organizations through major transitions.

Jeff Hayzlett

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Jeff Hayzlett on CMOs “Ruffling Feathers”

Interview between Didit CEO Kevin Lee and Eastman Kodak CMO and VP Jeff Hayzlett. In this segment, Kevin and Jeff discuss the necessity of forward-thinking CMOs being able to “ruffle feathers” within the organization.

Jeff Hayzlett

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Jeff Hayzlett on CMOs Gaining Buy-In From The C-Suite

Interview between Didit CEO Kevin Lee and Eastman Kodak CMO and VP Jeff Hayzlett. In this segment, Kevin and Jeff discuss the importance of CMOs gaining buy-in from top management before proceeding.

Jeff Hayzlett

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Jeff Hayzlett on CMO Mistakes

Interview between Didit CEO Kevin Lee and Eastman Kodak CMO and VP Jeff Hayzlett. In this segment, Kevin and Jeff discuss mistakes commonly made by CMOs (Chief Marketing Officers) in respect to online media.

CMO Mistakes
Jeff Hayzlett

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Jeff Hayzlett on the Future of Media

Interview between Didit CEO Kevin Lee and Eastman Kodak CMO and VP Jeff Hayzlett. In this segment, Kevin and Jeff discuss the future of traditional and new media.

Jeff Hayzlett

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Jeff Hayzlett on Social Media

Interview between Didit CEO Kevin Lee and Eastman Kodak CMO and VP Jeff Hayzlett. In this segment, Kevin and Jeff discuss successful strategies and tactics for social media marketing.

Jeff Hayzlett
Social Media

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Chris McCann on Online Customer Relations Management

Interview between Didit CEO Kevin Lee and 1-800-Flowers.com President Chris McCann. In this segment, Kevin and Chris discuss how 1-800-Flowers is using online media to enhance customer relations management.

Chris McCann

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Chris McCann on Online Marketing in a Recession

Interview between Didit CEO Kevin Lee and 1-800-Flowers.com President Chris McCann. In this segment, Kevin and Chris discuss the challenges of online marketing in a recession.

Chris McCann

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Chris McCann on Social Media

Interview between Didit CEO Kevin Lee and 1-800-Flowers.com President Chris McCann. In this segment, Kevin and Chris discuss how 1-800-Flowers has used social media.

Chris McCann
Social Media

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Chris McCann on CMO Mistakes

Interview between Didit CEO Kevin Lee and 1-800-Flowers.com President Chris McCann. In this segment, Kevin and Chris discuss mistakes made by CMOs (Chief Marketing Officers) in respect to online media and marketing.

Chris McCann
CMO Mistakes

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Chris McCann on New Media Evaluation

Interview between Didit CEO Kevin Lee and 1-800-Flowers.com President Chris McCann. In this segment, Kevin and Chris discuss how CMOs and other marketing professionals should evaluate the potentials and risks of disparate new media.

Chris McCann

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Chris McCann on the Future of Media

Interview between Didit CEO Kevin Lee and 1-800-Flowers.com President Chris McCann. In this segment, Kevin and Chris discuss the future of electronic media.

Chris McCann
Future of Media

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John Wiseman: E-Mail as Social Media

Interview between Didit CEO Kevin Lee and Thrillist Director of Marketing and Partnerships John Wiseman. In this segment, Kevin and John discuss his decision to base his company on E-mail, “the original social media.”

John Wiseman

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John Wiseman on the Viability of the E-Mail Channel

Interview between Didit CEO Kevin Lee and Thrillist Director of Marketing and Partnerships John Wiseman. In this segment, Kevin and John discuss the viability of E-mail as a marketing channel.

John Wiseman

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John Wiseman on CMO Mistakes

Interview between Didit CEO Kevin Lee and Thrillist Director of Marketing and Partnerships John Wiseman. In this segment, Kevin and John discuss mistakes made by CMOs (Chief Marketing Officers) in respect to spending decisions on new media.

CMO Mistakes
John Wiseman

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