I’ve been doing Search Engine Marketing (SEM) since 1995 and founded Didit in 1996. I write a column, Paid Search Strategies, and recently decided to add video on iMediaConnection and on this site. My latest book, Search Engine Advertising, has been well received and includes $200 in Bing (adCenter) credits. Didit runs the D&B online Business Directory, plus I’ve launched a social entrepreneurship venture, We-Care.com, which delivers passive donation revenue to nonprofits. The full Kevin Lee bio has more.
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John Wiseman on the Viability of the E-Mail Channel

Interview between Didit CEO Kevin Lee and Thrillist Director of Marketing and Partnerships John Wiseman. In this segment, Kevin and John discuss the viability of E-mail as a marketing channel.

January 7th, 2010 | Category: John Wiseman

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