I’ve been doing Search Engine Marketing (SEM) since 1995 and founded Didit in 1996. I write a column, Paid Search Strategies, and recently decided to add video on iMediaConnection and on this site. My latest book, Search Engine Advertising, has been well received and includes $200 in Bing (adCenter) credits. Didit runs the D&B online Business Directory, plus I’ve launched a social entrepreneurship venture, We-Care.com, which delivers passive donation revenue to nonprofits. The full Kevin Lee bio has more.
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Jeff Hayzlett on CMO Mistakes

Interview between Didit CEO Kevin Lee and Eastman Kodak CMO and VP Jeff Hayzlett. In this segment, Kevin and Jeff discuss mistakes commonly made by CMOs (Chief Marketing Officers) in respect to online media.

January 28th, 2010 | Category: CMO Mistakes, Jeff Hayzlett

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