February 2010

Paul Dunay on Customer Service and Social Agility

Interview between Didit CEO Kevin Lee and Paul Dunay, Global Director of Services Marketing, Avaya. In this segment, Kevin and Paul discuss Paul’s thesis that B2B marketers need to make their customer support operations “socially agile.”

Paul Dunay

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Paul Dunay on New Collaboration Tools

Interview between Didit CEO Kevin Lee and Paul Dunay, Global Director of Services Marketing, Avaya. In this segment, Kevin and Paul discuss how new collaboration and communications technologies are changing the rules of marketing

Paul Dunay

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Paul Dunay on “Inbound Marketing”

Interview between Didit CEO Kevin Lee and Paul Dunay, Global Director of Services Marketing, Avaya. In this segment, Kevin and Paul discuss Paul’s theory of “inbound marketing.”

Paul Dunay

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Paul Dunay on How to Not Use Facebook For Your Business

Interview between Didit CEO Kevin Lee and Paul Dunay, Global Director of Services Marketing, Avaya. In this segment, Kevin and Paul discuss how many CMOs over-emphasized “cheap” social media in 2009.

Paul Dunay
Social Media

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Paul Dunay on New Media Evaluation

Interview between Didit CEO Kevin Lee and Paul Dunay, Global Director of Services Marketing, Avaya. In this segment, Kevin and Paul discuss how CMOs should evaulate new forms of media and marketing that are attracting milions of consumers but have limited history.

Paul Dunay

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Paul Dunay on the Future of Media

Interview between Didit CEO Kevin Lee and Paul Dunay, Global Director of Services Marketing, Avaya. In this segment, Kevin and Paul discuss the future of media.

Future of Media
Paul Dunay

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Pam Horan on 2009’s Most Important News For CMOs

Interview between Didit CEO Kevin Lee and Online Publishers Association President Pam Horan. In this segment, Kevin and Pam discuss the most signficant news developments for CMOs in 2009.

Pam Horan

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Pam Horan on New Online Ad Formats

Interview between Didit CEO Kevin Lee and Online Publishers Association President Pam Horan. In this segment, Kevin and Pam discuss new online ad formats.

Pam Horan

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Pam Horan on Publishers’ “Love-Hate” Relationship With Search Engines

Interview between Didit CEO Kevin Lee and Online Publishers Association President Pam Horan. In this segment, Kevin and Pam discuss the ambivalent relationship which online publishers have had toward search engines and ad networks.

Pam Horan
Search Marketing

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Pam Horan on CMO Mistakes

Interview between Didit CEO Kevin Lee and Online Publishers Association President Pam Horan. In this segment, Kevin and Pam discuss mistakes frequently made by CMOs in respect to online marketing and advertising.

CMO Mistakes
Pam Horan

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Pam Horan on The Future of Media

Interview between Didit CEO Kevin Lee and Online Publishers Association President Pam Horan. In this segment, Kevin and Pam discuss the future of electronic media.

Future of Media
Pam Horan

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