I’ve been doing Search Engine Marketing (SEM) since 1995 and founded Didit in 1996. I write a column, Paid Search Strategies, and recently decided to add video on iMediaConnection and on this site. My latest book, Search Engine Advertising, has been well received and includes $200 in Bing (adCenter) credits. Didit runs the D&B online Business Directory, plus I’ve launched a social entrepreneurship venture, We-Care.com, which delivers passive donation revenue to nonprofits. The full Kevin Lee bio has more.

Paul Dunay on How to Not Use Facebook For Your Business

Interview between Didit CEO Kevin Lee and Paul Dunay, Global Director of Services Marketing, Avaya. In this segment, Kevin and Paul discuss how many CMOs over-emphasized “cheap” social media in 2009.

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