I’ve been doing Search Engine Marketing (SEM) since 1995 and founded Didit in 1996. I write a column, Paid Search Strategies, and recently decided to add video on iMediaConnection and on this site. My latest book, Search Engine Advertising, has been well received and includes $200 in Bing (adCenter) credits. Didit runs the D&B online Business Directory, plus I’ve launched a social entrepreneurship venture, We-Care.com, which delivers passive donation revenue to nonprofits. The full Kevin Lee bio has more.
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Paul Dunay on New Media Evaluation

Interview between Didit CEO Kevin Lee and Paul Dunay, Global Director of Services Marketing, Avaya. In this segment, Kevin and Paul discuss how CMOs should evaulate new forms of media and marketing that are attracting milions of consumers but have limited history.

February 12th, 2010 | Category: Paul Dunay

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