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Sam Yagan on OKCupid.com’s Marketing Program

Interview between Didit CEO Kevin Lee and Sam Yagan OKCupid.com’s CEO and Co-Founder. In this segment, Kevin and Sam discuss OKCupid.com’s online marketing strategy.

Sam Yagan on CMO Mistakes

Interview between Didit CEO Kevin Lee and Sam Yagan, OKCupid.com’s CEO and Co-Founder. In this segment, Kevin and Sam discuss mistakes made by CMOs (Chief Marketing Officers) in respect to online media and marketing.

Sam Yagan on New Media Evaluation

Interview between Didit CEO Kevin Lee and Sam Yagan OKCupid.com’s CEO and Co-Founder. In this segment, Kevin and Sam discuss how CMOs (Chief Marketing Officers) should evaluate new forms of media and marketing.

Sam Yagan on The Future of Media

Interview between Didit CEO Kevin Lee and Sam Yagan, OKCupid.com’s CEO and Co-Founder. In this segment, Kevin and Sam discuss how traditional media channels will be impacted as more money flows online to follow online customers.

Sam Yagan On Defining Search Marketing

Interview between Didit CEO Kevin Lee and Sam Yagan, OKCupid.com’s CEO and Co-Founder. In this segment, Kevin and Sam discuss the shifting definition of search marketing.

Sam Yagar on Using Brand Preference as a Trigger For Targeted Advertising

Interview between Didit CEO Kevin Lee and Sam Yagan, OKCupid.com’s CEO and Co-Founder. In this segment, Kevin and Sam discuss how brand preference and brand usage can serve as useful triggers for targeted advertising.

Sam Yagan on Leveraging Social Networks

Interview between Didit CEO Kevin Lee and Sam Yagan, OKCupid.com’s CEO and Co-Founder. In this segment, Kevin and Sam discuss how OKCupid.com is using Facebook to acquire more customers.

Laura Santos on Mistakes Made by E-Commerce Executives

Interview between Didit CEO Kevin Lee and Danskin’s Laura Santos. In this segment, Kevin and Laura discuss mistakes made by e-commerce executives in respect to online media and marketing.

Laura Santos on New Media Evaluation

Interview between Didit CEO Kevin Lee and Danskin’s Laura Santos. In this segment, Kevin and Laura discuss how marketing executives should evaluate disparate online media channels.

Laura Santos on The Future of Media

Interview between Didit CEO Kevin Lee and Danskin’s Laura Santos. In this segment, Kevin and Laura discuss the future of media.

Laura Santos on Integrating Online and Offline Marketing

Interview between Didit CEO Kevin Lee and Danskin’s Laura Santos. In this segment, Kevin and Laura discuss the integration of online and offline marketing.

Laura Santos on The Ideal Online Marketing Blend

Interview between Didit CEO Kevin Lee and Danskin’s Laura Santos. In this segment, Kevin and Laura discuss how to achieve the ideal blend of direct response, social media, and branding.

Laura Santos on Marketing to Women Online

Interview between Didit CEO Kevin Lee and Danskin’s Laura Santos. In this segment, Kevin and Laura discuss marketing to women online.

Laura Santos on Defining Search Marketing

Interview between Didit CEO Kevin Lee and Danskin’s Laura Santos. In this segment, Kevin and Laura discuss how to define search marketing.

Kevin Lee Interviews Neil Salvage of CitySearch

Interview between Didit CEO Kevin Lee and Neil Salvage, Citysearch’s EVP of Advertising. Recorded March 2010.