I’ve been doing Search Engine Marketing (SEM) since 1995 and founded Didit in 1996. I write a column, Paid Search Strategies, and recently decided to add video on iMediaConnection and on this site. My latest book, Search Engine Advertising, has been well received and includes $200 in Bing (adCenter) credits. Didit runs the D&B online Business Directory, plus I’ve launched a social entrepreneurship venture, We-Care.com, which delivers passive donation revenue to nonprofits. The full Kevin Lee bio has more.
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Neil Salvage on National vs. Local Advertising Strategy

Interview between Didit CEO Kevin Lee and Citysearch EVP Neil Salvage. In this segment, Kevin and Neil discuss the differing strategies for local vs. national-based online ad campaigns.

March 11th, 2010 | Category: Neil Salvage

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