May 2010

Steven R. Boal on the Digitization of the Couponing Industry

Interview between Didit CEO Kevin Lee and Coupons.com CEO Steven R. Boal, recorded April, 2010. In this segment, Steven discusses the impact of digitization on the couponing industry.

Steven Boal

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Steven R. Boal on Offline/Online Integration of Digital Coupons

Interview between Didit CEO Kevin Lee and Coupons.com CEO Steven R. Boal, recorded April, 2010. In this segment, Steven and Kevin discuss the offline/online integration of digital coupons.

Steven Boal

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Steven R. Boal on Coupon.com’s Place Within an Evolving Ecosystem

Interview between Didit CEO Kevin Lee and Coupons.com CEO Steven R. Boal, recorded April, 2010. In this segment, Steven and Kevin discuss Coupon.com’s place in an evolving online marketing ecosystem.

Steven Boal

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Steven R. Boal on Couponing And Social Media

Interview between Didit CEO Kevin Lee and Coupons.com CEO Steven R. Boal, recorded April, 2010. In this segment, Steven and Kevin discuss couponing and social media.

Steven Boal

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Steven R. Boal on Coupons as Triggers For Social Media Interaction

Interview between Didit CEO Kevin Lee and Coupons.com CEO Steven R. Boal, recorded April, 2010. In this segment, Steven and Kevin discuss the use of coupons as triggers for social media interaction.

Social Media
Steven Boal

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Steven R. Boal on Evolving Search Channels and Couponing

Interview between Didit CEO Kevin Lee and Coupons.com CEO Steven R. Boal, recorded April, 2010. In this segment, Steven and Kevin discuss how evolving search channels are impacting couponing.

Search Marketing
Steven Boal

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Steven R. Boal on Industries That May Be Ripe For Couponing

Interview between Didit CEO Kevin Lee and Coupons.com CEO Steven R. Boal, recorded April, 2010. In this segment, Steven and Kevin discuss industries that may be ripe for increased couponing.

Steven Boal

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Steven R. Boal on Coupon Use In “Bricks and Mortar” Retailing

Interview between Didit CEO Kevin Lee and Coupons.com CEO Steven R. Boal, recorded April, 2010. In this segment, Steven and Kevin discuss the use of coupons in “Bricks and Mortar” Retailing.

Steven Boal

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Steven R. Boal on New Media Evaluation

Interview between Didit CEO Kevin Lee and Coupons.com CEO Steven R. Boal, recorded April, 2010. In this segment, Steven and Kevin discuss how CMOs should evaluate new media channels with high potential but limited history.

Steven Boal

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Steven R. Boal on Technology Hurdles To Mobile Coupon Use

Interview between Didit CEO Kevin Lee and Coupons.com CEO Steven R. Boal, recorded April, 2010. In this segment, Steven and Kevin discuss technology hurdles impeding the increased use of coupons on mobile platforms.

Steven Boal

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Steven R. Boal on Couponing Best Practices

Interview between Didit CEO Kevin Lee and Coupons.com CEO Steven R. Boal, recorded April, 2010. In this segment, Steven discusses best practices for digital couponing.

Steven Boal

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Eric Hom on Branding and Direct Reponse Marketing

Interview between Didit CEO Kevin Lee and Eric Hom, Senior Director of Business Development, Ticketmaster, recorded April, 2010. In this segment, Kevin and Eric discuss branding and direct response marketing.

Eric Hom

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Eric Hom on Electronic Ticketing and Flexible Pricing

Interview between Didit CEO Kevin Lee and Eric Hom, Senior Director of Business Development, Ticketmaster, recorded April, 2010. In this segment, Kevin and Eric discuss electronic ticketing and flexible ticket pricing.

Eric Hom

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Eric Hom on Mobile Marketing and Ticketing

Interview between Didit CEO Kevin Lee and Eric Hom, Senior Director of Business Development, Ticketmaster, recorded April, 2010. In this segment, Kevin and Eric discuss the impact of mobile platforms on the ticketing industry.

Eric Hom

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Eric Hom on Using Profile Data For Cross-sells and Up-sells

Interview between Didit CEO Kevin Lee and Eric Hom, Senior Director of Business Development, Ticketmaster, recorded April, 2010. In this segment, Kevin and Eric discuss using consumer profile data to facilitate cross-sells and up-sells.

Eric Hom

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