I’ve been doing Search Engine Marketing (SEM) since 1995 and founded Didit in 1996. I write a column, Paid Search Strategies, and recently decided to add video on iMediaConnection and on this site. My latest book, Search Engine Advertising, has been well received and includes $200 in Bing (adCenter) credits. Didit runs the PowerProfiles.com online Business Directory, plus I’ve launched a social entrepreneurship venture, We-Care.com, which delivers passive donation revenue to nonprofits. The full Kevin Lee bio has more.
Eric Hom on Using Profile Data For Cross-sells and Up-sells
Interview between Didit CEO Kevin Lee and Eric Hom, Senior Director of Business Development, Ticketmaster, recorded April, 2010. In this segment, Kevin and Eric discuss using consumer profile data to facilitate cross-sells and up-sells.
