June 2010

Seth Berman on The Online Behavior of Baby Boomers

Interview between Didit CEO Kevin Lee and Seth Berman, Marketing Director of Blue Shield of California, recorded April, 2010. In this segment, Kevin and Seth discuss the online behavior of baby boomers.

Seth Berman

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Seth Berman on Optimal Time For Online Lead-Gen Follow-Up

Interview between Didit CEO Kevin Lee and Seth Berman, Marketing Director of Blue Shield of California, recorded April, 2010. In this segment, Kevin and Seth discuss the optimal time for follow-up after an online lead-generation form has been filled out.

Seth Berman

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Seth Berman on Using Social Media To Target Baby Boomers

Interview between Didit CEO Kevin Lee and Seth Berman, Marketing Director of Blue Shield of California, recorded April, 2010. In this segment, Kevin and Seth discuss using social media to target the Baby Boomer demographic.

Seth Berman
Social Media

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Seth Berman on National Health Care’s Impact on Health Care Marketing

Interview between Didit CEO Kevin Lee and Seth Berman, Marketing Director of Blue Shield of California, recorded April, 2010. In this segment, Kevin and Seth discuss the possible impact of national health care on health care marketing.

Seth Berman

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Seth Berman on CMO Mistakes

Interview between Didit CEO Kevin Lee and Seth Berman, Marketing Director of Blue Shield of California, recorded April, 2010. In this segment, Kevin and Seth discuss mistakes made by CMOs (Chief Marketing Officers) in respect to online media and marketing.

CMO Mistakes
Seth Berman

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Seth Berman on New Media Evaluation

Interview between Didit CEO Kevin Lee and Seth Berman, Marketing Director of Blue Shield of California, recorded April, 2010. In this segment, Kevin and Seth discuss how CMOs should evaluate new media channels with high potential but limited history.

Seth Berman

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Seth Berman on The Future of Media

Interview between Didit CEO Kevin Lee and Seth Berman, Marketing Director of Blue Shield of California, recorded April, 2010. In this segment, Kevin and Seth discuss the future of media.

Future of Media
Seth Berman

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Seth Berman on The Changing Definition of Search Marketing

Interview between Didit CEO Kevin Lee and Seth Berman, Marketing Director of Blue Shield of California, recorded April, 2010. In this segment, Kevin and Seth discuss the changing definition of search marketing.

Search Marketing
Seth Berman

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Meaghan Schaefer on Social Media and Affiliate Marketing

Interview between Didit CEO Kevin Lee and Meaghan Schaefer Chief Marketing Officer, Edo Interactive, recorded April, 2010. In this segment, Kevin and Meaghan discuss how social media is impacting the affiliate marketing landscape.

Meaghan Schaefer
Social Media

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Meaghan Schaefer on Attribution Modeling in Affiliate Marketing

Interview between Didit CEO Kevin Lee and Meaghan Schaefer Chief Marketing Officer, Edo Interactive, recorded April, 2010. In this segment, Kevin and Meaghan discuss the use of attribution models in affiliate marketing.

Meaghan Schaefer

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Meaghan Schaefer on Cross-Channel Consumer Behavior Tracking

Interview between Didit CEO Kevin Lee and Meaghan Schaefer Chief Marketing Officer, Edo Interactive, recorded April, 2010. In this segment, Kevin and Meaghan discuss cross-channel consumer behavior tracking.

Meaghan Schaefer

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Meaghan Schaefer on Targeting “Millenials”

Interview between Didit CEO Kevin Lee and Meaghan Schaefer Chief Marketing Officer, Edo Interactive, recorded April, 2010. In this segment, Kevin and Meaghan discuss the targeting of the “Millenials” demographic.

Meaghan Schaefer

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Meaghan Schaefer on CMO Mistakes

Interview between Didit CEO Kevin Lee and Meaghan Schaefer Chief Marketing Officer, Edo Interactive, recorded April, 2010. In this segment, Kevin and Meaghan discuss mistakes made by CMOs (Chief Marketing Officers) in respect to online media and marketing.

CMO Mistakes
Meaghan Schaefer

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Meaghan Schaefer on New Media Evaluation

Interview between Didit CEO Kevin Lee and Meaghan Schaefer Chief Marketing Officer, Edo Interactive, recorded April, 2010. In this segment, Kevin and Meaghan discuss how CMOs should evaluate new media channels with high potential but limited history.

Meaghan Schaefer

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Meaghan Schaefer on The Future of Media

Interview between Didit CEO Kevin Lee and Meaghan Schaefer Chief Marketing Officer, Edo Interactive, recorded April, 2010. In this segment, Kevin and Meaghan discuss the future of media.

Future of Media
Meaghan Schaefer

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