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Sean Cheyney on Evaluating the Quality of Online Leads

Interview between Didit CEO Kevin Lee and Sean Cheyney, VP of Marketing and Business Development, AccuQuote. Recorded July 2010. In this segment, Kevin and Sean discuss evaluating the quality of online leads.

Sean Cheyney on Lead Source Diversity

Interview between Didit CEO Kevin Lee and Sean Cheyney, VP of Marketing and Business Development, AccuQuote. Recorded July 2010. In this segment, Kevin and Sean discuss the diversity of sources of online leads.

Sean Cheyney on Social Media and Lead Generation

Interview between Didit CEO Kevin Lee and Sean Cheyney, VP of Marketing and Business Development, AccuQuote. Recorded July 2010. In this segment, Kevin and Sean discuss how social media is changing the online lead generation landscape.

Sean Cheyney on Relevance and Lead Generation

Interview between Didit CEO Kevin Lee and Sean Cheyney, VP of Marketing and Business Development, AccuQuote. Recorded July 2010. In this segment, Kevin and Sean discuss relevance as a key driver of quality online leads.

Sean Cheyney on CMO Mistakes

Interview between Didit CEO Kevin Lee and Sean Cheyney, VP of Marketing and Business Development, AccuQuote. Recorded July 2010. In this segment, Kevin and Sean discuss mistakes made by CMOs (Chief Marketing Officers) with respect to online media and marketing.

Sean Cheyney on Connecting Lead Gen To Business Objectives

Interview between Didit CEO Kevin Lee and Sean Cheyney, VP of Marketing and Business Development, AccuQuote. Recorded July 2010. In this segment, Kevin and Sean discuss the need to connect lead generation with bottom-line business objectives

Sean Cheyney on New Media Evaluation

Interview between Didit CEO Kevin Lee and Sean Cheyney, VP of Marketing and Business Development, AccuQuote. Recorded July 2010. In this segment, Kevin and Sean discuss how CMOs (Chief Marketing Officers) should go about evaluating new online marketing channels.

Sean Cheyney on the Future of Media

Interview between Didit CEO Kevin Lee and Sean Cheyney, VP of Marketing and Business Development, AccuQuote. Recorded July 2010. In this segment, Kevin and Sean discuss the future of media.

Lizzie Schreier on Selling Digital Marketing to Senior Management

Interview between Didit CEO Kevin Lee and Lizzie Schreier, Senior Marketing Manager, Allstate Insurance. In this segment, Kevin and Lizzie discuss the task of selling digital marketing programs to senior management.

Lizzie Schreier on Advantages of Traditional Marketing Organizations

Interview between Didit CEO Kevin Lee and Lizzie Schreier, Senior Marketing Manager, Allstate Insurance. In this segment, Kevin and Lizzie discuss the advantages enjoyed by traditional, non-digital marketing organizations.

Lizzie Schrieier on Getting Management Approval For Social Media Programs

Interview between Didit CEO Kevin Lee and Lizzie Schreier, Senior Marketing Manager, Allstate Insurance. In this segment, Kevin and Lizzie discuss how to get buy-in from senior management for social media programs.

Lizzie Schreier on Breaking Down Marketing “Silos”

Interview between Didit CEO Kevin Lee and Lizzie Schreier, Senior Marketing Manager, Allstate Insurance. In this segment, Kevin and Lizzie discuss the need to abolish traditional marketing silos thwarting the integration of cross-channel marketing efforts.

Lizzie Schreier on New Media Evaluation

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Interview between Didit CEO Kevin Lee and Lizzie Schreier, Senior Marketing Manager, Allstate Insurance. In this segment, Kevin and Lizzie discuss how CMOs (Chief Marketing Officers) need to approach the evaluation of new media forms.

Lizzie Schreier on The Future of Media

Interview between Didit CEO Kevin Lee and Lizzie Schreier, Senior Marketing Manager, Allstate Insurance. In this segment, Kevin and Lizzie discuss the future of electronic media.

Lizzie Schreier on Defining “Search Marketing”

Interview between Didit CEO Kevin Lee and Lizzie Schreier, Senior Marketing Manager, Allstate Insurance. In this segment, Kevin and Lizzie discuss the evolving definition of the term “search marketing.”