I’ve been doing Search Engine Marketing (SEM) since 1995 and founded Didit in 1996. I write a column, Paid Search Strategies, and recently decided to add video on iMediaConnection and on this site. My latest book, Search Engine Advertising, has been well received and includes $200 in Bing (adCenter) credits. Didit runs the PowerProfiles.com online Business Directory, plus I’ve launched a social entrepreneurship venture, We-Care.com, which delivers passive donation revenue to nonprofits. The full Kevin Lee bio has more.
Lizzie Schreier on Advantages of Traditional Marketing Organizations
Interview between Didit CEO Kevin Lee and Lizzie Schreier, Senior Marketing Manager, Allstate Insurance. In this segment, Kevin and Lizzie discuss the advantages enjoyed by traditional, non-digital marketing organizations.
