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Jeff Ferguson on Local Search Optimization

Interview between Didit CEO Kevin Lee and Jeff Ferguron, Senior Director, Online Marketing, Local.com. In this segment, Kevin and Jeff discuss how small businesses should optimize their local search initiatives. Recorded August 2010.

Jeff Ferguson on Agency Selection For Small Businesses

Interview between Didit CEO Kevin Lee and Jeff Ferguron, Senior Director, Online Marketing, Local.com. In this segment, Kevin and Jeff discuss how small businesses should go about selecting marketing and advertising agencies. Recorded August 2010.

Jeff Ferguson on Lead Generation For Small Business

Interview between Didit CEO Kevin Lee and Jeff Ferguron, Senior Director, Online Marketing, Local.com. In this segment, Kevin and Jeff discuss lead generation for small business. Recorded August 2010.

Jeff Ferguson on Small Business Marketing Mistakes

Interview between Didit CEO Kevin Lee and Jeff Ferguron, Senior Director, Online Marketing, Local.com. In this segment, Kevin and Jeff discuss small business mistakes. Recorded August 2010.

Jeff Ferguson on The Evolution of Small Business Advertising

Interview between Didit CEO Kevin Lee and Jeff Ferguron, Senior Director, Online Marketing, Local.com. In this segment, Kevin and Jeff discuss the evolution of small business advertising. Recorded August 2010.

Jeff Ferguson on The Changing Definition of “Search Marketing.”

Interview between Didit CEO Kevin Lee and Jeff Ferguron, Senior Director, Online Marketing, Local.com. In this segment, Kevin and Jeff discuss the evolving definition of the term “Search Marketing.” Recorded August 2010.

Jeff Ferguson on Online Marketing For B2B Firms

Interview between Didit CEO Kevin Lee and Jeff Ferguron, Senior Director, Online Marketing, Local.com. In this segment, Kevin and Jeff discuss online marketing for B2B firms. Recorded August 2010.

Bill Kimberlin on New Regulations and Online Lead Generation

Interview between Didit CEO Kevin Lee and Bill Kimberlin, CEO, Medicare.com. Recorded July 2010. In this segment, Kevin and Bill discuss how new regulations are affecting online lead generation.

Bill Kimberlin on Social Media

Interview between Didit CEO Kevin Lee and Bill Kimberlin, CEO, Medicare.com. Recorded July 2010. In this segment, Kevin and Bill discuss the impact of social media on health care marketing.

Bill Kimberlin on CMO Mistakes

Interview between Didit CEO Kevin Lee and Bill Kimberlin, CEO, Medicare.com. Recorded July 2010. In this segment, Kevin and Bill discuss mistakes often made by CMOs (Chief Marketing Officers) in respect to online media and marketing

Bill Kimberlin on Changes in the Health Care Lead Gen Market

Interview between Didit CEO Kevin Lee and Bill Kimberlin, CEO, Medicare.com. Recorded July 2010. In this segment, Kevin and Bill discuss changes impacting the future of the health care lead gen market.

Bill Kimberlin on the Future of Media

Interview between Didit CEO Kevin Lee and Bill Kimberlin, CEO, Medicare.com. Recorded July 2010. In this segment, Kevin and Bill discuss the future of media.

Steve Isaac on Lead Generation for the Education Market

Interview between Didit CEO Kevin Lee and Steve Isaac, CEO, EducationDynamics. Recorded July 2010. In this segment, Kevin and Steve discuss lead generation for the education market.

Steve Isaac on Lead Source Diversity

Interview between Didit CEO Kevin Lee and Steve Isaac, CEO, EducationDynamics. Recorded July 2010. In this segment, Kevin and Steve discuss the diversity of online leads

Steve Isaac on Social Media

Interview between Didit CEO Kevin Lee and Steve Isaac, CEO, EducationDynamics. Recorded July 2010. In this segment, Kevin and Steve discuss how social media is impacting the education market.