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I’ve been doing Search Engine Marketing (SEM) since 1995 and founded Didit in 1996. I write a column, Paid Search Strategies, and recently decided to add video on iMediaConnection and on this site. My latest book, Search Engine Advertising, has been well received and includes $200 in Bing (adCenter) credits. Didit runs the PowerProfiles.com online Business Directory, plus I’ve launched a social entrepreneurship venture, We-Care.com, which delivers passive donation revenue to nonprofits. The full Kevin Lee bio has more.

Groupon still offering medical deals, Dental Fee Splitting?

I assist with marketing my wife’s cognitive therapy practice, but watching Groupon and others continue to offer deals in licensed medical areas is like doing 65 MPH (ten above the limit) on the highway and seeing 18 consecutive cars blow by you at 90 MPH plus.  You are tempted to hit the gas but know if you follow the pack you’ll probably be the one bagged.

Today I got:

Smile Arts of NY – Midtown South Central

Zoom Teeth Whitening or Complete Dental-Implant Procedure with X-rays and Porcelain Crown (Up to 84% Off)

It’s tempting to fall in behind these medical practitioners on behalf of my wife’s business and hit the gas. But I’m not risking my wife’s NY State Psychologist license just to craft some cool Groupon deal (like a dating or relationship power session).

Groupon seems to me to clearly be fee splitting and in NY state that’s a no-no for both the practitioner and the fee recipient.

Exasperating.  I with it would get resolved via a clarification in law or a legal challenge.

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