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I’ve been doing Search Engine Marketing (SEM) since 1995 and founded Didit in 1996. I write a column, Paid Search Strategies, and recently decided to add video on iMediaConnection and on this site. My latest book, Search Engine Advertising, has been well received and includes $200 in Bing (adCenter) credits. Didit runs the PowerProfiles.com online Business Directory, plus I’ve launched a social entrepreneurship venture, We-Care.com, which delivers passive donation revenue to nonprofits. The full Kevin Lee bio has more.

Amazon Personalized Banners.

Amazon’s been serving me personalized ad creative and I like it.

Plus they’ve done a really great job with their ad prefernces page.  Better than Google and better than any NAI member that I’ve noticed, or AboutAds.info licensee I’ve tested.

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