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I’ve been doing Search Engine Marketing (SEM) since 1995 and founded Didit in 1996. I write a column, Paid Search Strategies, and recently decided to add video on iMediaConnection and on this site. My latest book, Search Engine Advertising, has been well received and includes $200 in Bing (adCenter) credits. Didit runs the PowerProfiles.com online Business Directory, plus I’ve launched a social entrepreneurship venture, We-Care.com, which delivers passive donation revenue to nonprofits. The full Kevin Lee bio has more.

Kevin Lee, Search Engine Marketer, SEM Guru, Speaker, Expert

My Bio:

Kevin Lee an industry pioneer in Search Engine Marketing was introduced at several conferences recently as “the godfather of SEM” due to Kevin’s tenure and experience. However, Kevin’s digital marketing expertise extends beyond SEM / SEO encompassing social and display media as well as other forms of digital marketing. Kevin’s four books include “Search Engine Advertising” and Kevin also has authored hundreds of columns, shared strategic and tactical best practices at over 400 conferences and seminars as a speaker, keynoting many. Kevin started Didit in 1996 and developed Maestro; Didit’s search, social and auction-based display campaign optimization technology as well as Didit MAPS technology a hyper-geotargeting technology that can be applied to any SEM campaign to drive performance lift.

Under Kevin’s leadership, Didit earned Inc. 500 & Deloitte fast 500 recognition. Kevin also contributes to the SEM industry evolution as a 9-year SEMPO Board member (and it’s first elected Chairperson).  Kevin’s interests also include cause marketing as a founder of We-Care.com and he and the Didit team enjoy experimentin with SEO best practices on blogs and on PowerProfiles.com, an online business directory.

Kevin earned his MBA from Yale School of Management in 1992 and lives in Manhattan with his wife (a New York Psychologist who also dabbles in real estate with Phillips Club Resales) and kids.  Kevin was recognized as an Ernst & Young Entrepreneur Of The Year® 2008 and 2009 Award Finalist in Metro New York Area and received the 2008 Direct Marketing Club of New York, Mal Dunn Leadership Award.

Kevin Lee served on the following Boards (in addition to the ventures he founded):

1) SEMPO Search Engine Marketing Professional Organization (nonprofit): Board of Directors (emeritus, 9 years)

2) Discount Coupons, Inc.: Board of Directors (emeritus)

3) Vidtel.com Video Conferencing: Board of Advisors

In 2008, Kevin Lee and partner David Pasternack launched a social entrepreneurship venture, www.We-Care.com a web technology that generates millions of dollars of passive donation revenue for non-profit causes including schools, universities, associations, clubs and houses of worship.

Awards and Recognition

  • 2008 Recipient of the Direct Marketing Club of New York, Mal Dunn Leadership Award
  • Finalist: Metro New York Ernst & Young Entrepreneur Of The Year(R) 2008 Award
  • 2008 B-to-B Magazine’s Who’s Who – Search
  • 2008 GLG Leader
  • 2007 number 12 position on Deloitte’s Fast 500
  • 2007 number 137 on the Inc 500
  • 2007 Released Book, “The Eyes Have It” to critical acclaim
  • 2005 Co-Leads research into the Golden Triangle of search
  • 2005 Elected Chair of Search Engine Marketing Professionals (SEMPO)
  • 2003 Founding BOD member, SEMPO
  • 1998 Ad Club of NYC, Crystal Apple Award Recipient

Speaking Engagements (not up-to-date):

  1. 2004 Ad-Tech New York November 8- 10, 2004
  2. 2004 The Power of eMarketing (eMarketing Association) September 21- 22, 2004, Boston
  3. 2004 Search Engine Strategies Conference, San Jose August 2 – 5, 2004 (pending confirmation)
  4. 2004 BoDog SportsBetting and Wagering Conference July 28- 30, 2004, Las Vegas
  5. 2004 Ad-Tech Chicago July 12- 13, 2004 (pending confirmation)
  6. 2004 Affiliate Summit Conference and Cruise June 24- 27, 2004
  7. 2004 KioskCom, Marketing and Optimizing your Search Engine Processes, Santa Barbara June 14- 16, 2004
  8. 2004 Ad-Tech San Francisco May 24 – 26, 2004
  9. 2004 Boston Interactive Media Assiciation May 20, 2004
  10. 2004 Search Engine Strategies Conference, Toronto May 11 – 12, 2004
  11. 2004 Shop.org, Scottsdale April 22 – 23, 2004
  12. 2004 ISPCon, April 14th, 2004, Washington, DC
  13. 2004 DMA Birect Marketing to Business March 22 – 24, 2004, Lake Buena Vista, Fl
  14. 2004 Politics Online Conference March 11, 2004, Washington DC GWU
  15. 2004 The Power of eMarketing (eMarketing Association) March 9- 10, 2004, San Francisco
  16. 2004 Search Engine Strategies Conference, New York March 1 – 4, 2004
  17. 2004 Webmasterworld, PubConference February 26 – 28, 2004, Orlando, Fl
  18. 2004 DMA/AIM, Net.Marketing Conference February 24 – 26, 2004, NYC
  19. 2004 eTail Conference February 23 2004, Palm Springs
  20. 2004 Search Engine Success: 7 Ideas Worth Stealing February 11 2004, Audio Conference and Online Chat
  21. 2004 iBreakfast: ONLINE MARKETING: SEARCH, NOT SPAM January 21, 2004, NYC, 8AM – 10AM
  22. 2003 Search Engine Strategies Conference, Chicago December 9 – 11, 2003
  23. 2003 Ad-Tech New York November 3-5, 2003
  24. 2003 Affiliate Summit New York November 3, 2003
  25. 2003 Digital Directories and Interactive Local Media October 22-24, 200, Alexandria, VA
  26. 2003 DMA Annual Conference October 12-14, 200, Orlando, FL
  27. 2003 IAB Advertisers Forum: It’s What’s NEW in Interactive Advertising September 10, 2003
  28. 2003 Search Engine Strategies Conference, San Jose August 18 to 21, 2003
  29. 2003 eTail 2003 August 11-14, 2003
  30. 2003 Jupiter Advertising Forum July 30 – 31, 2003
  31. 2003 IAB Search Marketing Road Show July 15, 17 and 21, 2003
  32. 2003 Frost and Sulivan Sales & Marketing 2003, East: 4th Annual Executive Summit July 13-17, 2003
  33. 2003 Ad-Tech San Francisco June 16 – 18, 2003 (no specific session to speak at but we are at booth 209. Stop by and say hi!)
  34. 2003 DMDays New York June 4, 2003
  35. 2003 Annual Catalog Conference June 1 to 3, 2003
  36. 2003 DMA Net.Marketing Solutions Lab May 5 to 7, 2003
  37. 2003 New York University’s Business Ownership, Self-Employment & Entrepreneurship Conference April 26, 2003
  38. 2003 Gaspedal, Feast For Smart Marketers VIP Dinner April 7, 2003
  39. 2003 U.S. Bancorp Piper Jaffray Search Symposium March 18, 2003 @12:15 (webcast for 30 days)
  40. 2003 DMCNY Search Engine Marketing March 13, 2003
  41. 2002 Internet.com’s Search Engine Strategies 2002 (Dallas) December 11-12, 2002
  42. 2002 AIM’s Dinner and a Deal (NYC) November 19th, 2002
  43. 2002 Internet.com’s Search Engine Strategies 2002 (San Jose) August 12 – 14, 2002
  44. 2002 SAEC Marketing 101 for Start-ups and Entrepreneurs July 24, 2002 PM
  45. 2002 LTBN – Online Sales, Lead Generation, and Search Engine Marketing July 24, 2002 AM
  46. 2002 TechxNY, Selling Online, June 26, 2002
  47. 2002 Direct Marketing Days NY June 17th to 19th, 2002 NYC
  48. 2002 NYNMA Sales and Marketing SIG, Effective Search Engine Marketing, April 30th, 2002
  49. 2002 Internet.com’s Search Engine Strategies 2002 (Boston) March 4 – 5, 2002
  50. 2001 INTERNET World Fall (NY) December 12-16, 2001
  51. 2001 Ad-Tech NY December 4-6, 2001
  52. 2001 Internet.com’s Search Engine Strategies 2001 (Dallas) November 14 – 15, 2001
  53. 2001 Internet.com’s Search Engine Strategies 2001 (San Francisco)
  54. 2001 SRI Branding for Financial Services Conference
  55. 2001 Connecticut Technology Council (Internet Marketing Conference)
  56. 2001 South Dakota Advertising Federation
  57. 2001 Direct Marketing Days NY
  58. 2001 IIR-NY Online Advertising Metrics
  59. 2001 Internet World LA
  60. 2001 Internet Publishing Expo NYC
  61. 2001 Direct Marketing Association Net.Marketing Conference
  62. 2001 New York Advertising Club “Plain Talk about Technology”
  63. 2001 Direct Marketing Association E-mail Marketing Forum / Orlando
  64. 2000 Breakfastnetwork.com , Internet Marketing and Visibility
  65. 2000 Evision, Internet Marketing Conference, IIR, San Francisco
  66. 2000 E-mail marketing conference IQPC New York
  67. 2000 Viral Marketing Conference, NYC Institute for International Research
  68. 2000 EshowNY, the first Consumer Internet show at Madison Square Garden
  69. 2000 E-mail Marketing Conference NYC Institute for International Research
  70. 2000 New York Software Industry Association
  71. 2000 Guest Lecturer Pace University
  72. 2000 Direct Marketing Association, Carolinas Chapter
  73. 2000 Only In America Entrepreneurship Conference
  74. 2000 Alley To The Valley Venture Capital Conference
  75. 2000 New York Advertising Club “Plain Talk about Technology”
  76. 1999 University Of Connecticut Digital Marketing Conference
  77. 1999 Advertising.com Web-Expo 99 Baltimore
  78. 1999 New York Advertising Club “Plain Talk about Technology”
  79. 1999 National Trade Circulation Foundation, annual meeting, resulted in article in Folio Magazine.
  80. 1998 New York Advertising Club “Plain Talk about Technology”
  81. 1997 New York Advertising Club “Interactive Roundtable”
  82. 1992 Yale School Of Management (Chaired and facilitated the Eugene Kummel Lecture Series)