I’ve been doing Search Engine Marketing (SEM) since 1995 and founded Didit in 1996. I write a column, Paid Search Strategies, and recently decided to add video on iMediaConnection and on this site. My latest book, Search Engine Advertising, has been well received and includes $200 in Bing (adCenter) credits. Didit runs the PowerProfiles.com online Business Directory, plus I’ve launched a social entrepreneurship venture, We-Care.com, which delivers passive donation revenue to nonprofits. The full Kevin Lee bio has more.
Interview between Didit CEO Kevin Lee and Avinash Kaushik, Analytics Evangelist, Google, recorded May 2010. In this segment, Kevin and Avinash discuss mistakes frequently made by CMOs (Chief Marketing Officers) with respect to online marketing.
Interview between Didit CEO Kevin Lee and Avinash Kaushik, Analytics Evangelist, Google, recorded May 2010. In this segment, Kevin and Avinash discuss high-velocity testing.
Interview between Didit CEO Kevin Lee and Avinash Kaushik, Analytics Evangelist, Google, recorded May 2010. In this segment, Kevin and Avinash discuss how CMOs (Chief Marketing Officers) should evaluate new forms of media.
Interview between Didit CEO Kevin Lee and Avinash Kaushik, Analytics Evangelist, Google, recorded May 2010. In this segment, Kevin and Avinash discuss the future of electronic media.
Interview between Didit CEO Kevin Lee and Avinash Kaushik, Analytics Evangelist, Google, recorded May 2010. In this segment, Kevin and Avinash discuss the evolving definition of search marketing.
Interview between Didit CEO Kevin Lee and Avinash Kaushik, Analytics Evangelist, Google, recorded May 2010. In this segment, Kevin and Avinash discuss the three most prevalent myths about analytics.
Interview between Didit CEO Kevin Lee and Avinash Kaushik, Analytics Evangelist, Google, recorded May 2010. In this segment, Kevin and Avinash discuss how analytics reports should be interpreted as directional data, not accounting reports.
Interview between Didit CEO Kevin Lee and Avinash Kaushik, Analytics Evangelist, Google, recorded May 2010. In this segment, Kevin and Avinash discuss marketers’ tolerance for risk.
Interview between Didit CEO Kevin Lee and Avinash Kaushik, Analytics Evangelist, Google, recorded May 2010. In this segment, Kevin and Avinash discuss the impact of social media on analytics.
