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I’ve been doing Search Engine Marketing (SEM) since 1995 and founded Didit in 1996. I write a column, Paid Search Strategies, and recently decided to add video on iMediaConnection and on this site. My latest book, Search Engine Advertising, has been well received and includes $200 in Bing (adCenter) credits. Didit runs the PowerProfiles.com online Business Directory, plus I’ve launched a social entrepreneurship venture, We-Care.com, which delivers passive donation revenue to nonprofits. The full Kevin Lee bio has more.

Chris McCann on Online Customer Relations Management

Interview between Didit CEO Kevin Lee and 1-800-Flowers.com President Chris McCann. In this segment, Kevin and Chris discuss how 1-800-Flowers is using online media to enhance customer relations management.

Chris McCann on Online Marketing in a Recession

Interview between Didit CEO Kevin Lee and 1-800-Flowers.com President Chris McCann. In this segment, Kevin and Chris discuss the challenges of online marketing in a recession.

Chris McCann on Social Media

Interview between Didit CEO Kevin Lee and 1-800-Flowers.com President Chris McCann. In this segment, Kevin and Chris discuss how 1-800-Flowers has used social media.

Chris McCann on CMO Mistakes

Interview between Didit CEO Kevin Lee and 1-800-Flowers.com President Chris McCann. In this segment, Kevin and Chris discuss mistakes made by CMOs (Chief Marketing Officers) in respect to online media and marketing.

Chris McCann on New Media Evaluation

Interview between Didit CEO Kevin Lee and 1-800-Flowers.com President Chris McCann. In this segment, Kevin and Chris discuss how CMOs and other marketing professionals should evaluate the potentials and risks of disparate new media.

Chris McCann on the Future of Media

Interview between Didit CEO Kevin Lee and 1-800-Flowers.com President Chris McCann. In this segment, Kevin and Chris discuss the future of electronic media.

Recent Past Interviews

Maria Mandel

Doug Loots

Bill Kimberlin

Steve Isaac

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