CMO Mistakes

Maria Mandel on CMO Mistakes

Interview between Didit CEO Kevin Lee and Maria Mandel, Vice President, Media & Marketing, Innovation, AT&T. In this segment, Kevin and Maria discuss mistakes frequently made by CMOs (Chief Marketing Officers) and marketing teams with respect to online media and marketing. Recorded October, 2010.

CMO Mistakes
Maria Mandel

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Doug Loots on CMO Mistakes

Interview between Didit CEO Kevin Lee and Doug Loots, Online Marketing Manager, Wells Fargo. In this segment, Kevin and Doug discuss mistakes frequently made by CMOs (Chief Marketing Officers) and marketing teams in respect to online media and marketing.

CMO Mistakes
Doug Loots

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Ben Smith on CMO Mistakes

Interview between Didit CEO Kevin Lee and Ben Smith, CEO, MerchantCircle. Recorded August 2010. In this segment, Kevin and Ben discuss mistakes made by CMOs (Chief Marketing Officers) and marketing teams in respect to online media and marketing.

Ben Smith
CMO Mistakes

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Steve Isaac on CMO Mistakes

Interview between Didit CEO Kevin Lee and Steve Isaac, CEO, EducationDynamics. Recorded July 2010. In this segment, Kevin and Steve discuss mistakes made by CMOs (Chief Marketing Officers) and marketing teams in respect to online media and marketing.

CMO Mistakes
Steve Isaac

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Deborah Swider on CMO Mistakes

Interview between Didit CEO Kevin Lee and Deborah Swider, eMarketing Manager, ASPCA. Recorded July 2010. In this segment, Kevin and Deborah discuss mistakes often made by CMOs (Chief Marketing Officers) in respect to online media and marketing.

CMO Mistakes
Deborah Swider

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Sean Cheyney on CMO Mistakes

Interview between Didit CEO Kevin Lee and Sean Cheyney, VP of Marketing and Business Development, AccuQuote. Recorded July 2010. In this segment, Kevin and Sean discuss mistakes made by CMOs (Chief Marketing Officers) with respect to online media and marketing.

CMO Mistakes
Sean Cheyney

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Avinash Kaushik on CMO Mistakes

Interview between Didit CEO Kevin Lee and Avinash Kaushik, Analytics Evangelist, Google, recorded May 2010. In this segment, Kevin and Avinash discuss mistakes frequently made by CMOs (Chief Marketing Officers) with respect to online marketing.

Avinash Kaushik
CMO Mistakes

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Seth Berman on CMO Mistakes

Interview between Didit CEO Kevin Lee and Seth Berman, Marketing Director of Blue Shield of California, recorded April, 2010. In this segment, Kevin and Seth discuss mistakes made by CMOs (Chief Marketing Officers) in respect to online media and marketing.

CMO Mistakes
Seth Berman

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Meaghan Schaefer on CMO Mistakes

Interview between Didit CEO Kevin Lee and Meaghan Schaefer Chief Marketing Officer, Edo Interactive, recorded April, 2010. In this segment, Kevin and Meaghan discuss mistakes made by CMOs (Chief Marketing Officers) in respect to online media and marketing.

CMO Mistakes
Meaghan Schaefer

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Doug Frisbie on CMO Mistakes

Interview between Didit CEO Kevin Lee and Doug Frisbie, National Social Media and Marketing Integration Manager, Toyota, recorded April, 2010. In this segment, Kevin and Doug discuss mistakes made by CMOs (Chief Marketing Officers) in respect to online media and marketing.

CMO Mistakes
Doug Frisbie

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Sam Yagan on CMO Mistakes

Interview between Didit CEO Kevin Lee and Sam Yagan, OKCupid.com’s CEO and Co-Founder. In this segment, Kevin and Sam discuss mistakes made by CMOs (Chief Marketing Officers) in respect to online media and marketing.

CMO Mistakes
Sam Yagan

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Laura Santos on Mistakes Made by E-Commerce Executives

Interview between Didit CEO Kevin Lee and Danskin’s Laura Santos. In this segment, Kevin and Laura discuss mistakes made by e-commerce executives in respect to online media and marketing.

CMO Mistakes
Laura Santos

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Todd Whitley on Non-Profit CMO Mistakes

Interview between Didit CEO Kevin Lee and Todd Whitley, of the Leukemia & Lymphoma Society, on mistakes made by CMOs (Chief Marketing Officers) at non-profits in respect to online media decisions.Recorded February, 2010.

CMO Mistakes
Todd Whitley

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Pam Horan on CMO Mistakes

Interview between Didit CEO Kevin Lee and Online Publishers Association President Pam Horan. In this segment, Kevin and Pam discuss mistakes frequently made by CMOs in respect to online marketing and advertising.

CMO Mistakes
Pam Horan

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Jeff Hayzlett on CMO Mistakes

Interview between Didit CEO Kevin Lee and Eastman Kodak CMO and VP Jeff Hayzlett. In this segment, Kevin and Jeff discuss mistakes commonly made by CMOs (Chief Marketing Officers) in respect to online media.

CMO Mistakes
Jeff Hayzlett

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