I’ve been doing Search Engine Marketing (SEM) since 1995 and founded Didit in 1996. I write a column, Paid Search Strategies, and recently decided to add video on iMediaConnection and on this site. My latest book, Search Engine Advertising, has been well received and includes $200 in Bing (adCenter) credits. Didit runs the D&B online Business Directory, plus I’ve launched a social entrepreneurship venture, We-Care.com, which delivers passive donation revenue to nonprofits. The full Kevin Lee bio has more.

Chris McCann on CMO Mistakes

Interview between Didit CEO Kevin Lee and 1-800-Flowers.com President Chris McCann. In this segment, Kevin and Chris discuss mistakes made by CMOs (Chief Marketing Officers) in respect to online media and marketing.

January 19th, 2010 | Category: CMO Mistakes, Chris McCann | Comments are closed

Bill Wagner on CMO Mistakes

Interview between Didit CEO Kevin Lee and Vocus CMO Bill Wagner on mistakes frequently made by CMOs (Chief Marketing Officers) in respect to online media.

December 16th, 2009 | Category: Bill Wagner, CMO Mistakes | Comments are closed

Robert Fleming on CMO Mistakes

Interview between Didit CEO Kevin Lee and Robert Fleming, President/CEO Co-Founder of the eMarketing Association, on mistakes made by CMOs in respect to online media and marketing.

December 7th, 2009 | Category: CMO Mistakes, Robert Fleming | Comments are closed

Wenda Harris Millard on CMO Mistakes

Interview between Kevin Lee, CEO of Didit, and Wenda Harris Millard, President, Media Link LLC. In this segment, Wenda discusses mistakes made by CMOs (Chief Marketing Officers) in respect to online media and marketing.

November 24th, 2009 | Category: CMO Mistakes, Wenda Harris Millard | Comments are closed

Kevin Ryan on CMO Mistakes

Interview between Didit CEO Kevin Lee and Kevin Ryan, CMO of WebVisibility, on mistakes by CMOs (Chief Marketing Officers) when approaching the online medium.

November 6th, 2009 | Category: CMO Mistakes, Kevin Ryan | Comments are closed

Rebecca Lieb on CMO Mistakes

Interview between Kevin Lee, CEO of Didit, and Rebecca Lieb, VP at Econsultancy, on top mistakes made by CMOs (Chief Marketing Officers) in respect to online spending and optimization.

October 30th, 2009 | Category: CMO Mistakes, Rebecca Lieb | Comments are closed

Gian Fulgoni on CMO Mistakes

Interview between Kevin Lee, CEO or Didit, and Gian Fulgoni, Chairman and Founder of comScore, on mistakes currently being made by CMOs (Chief Marketing Officers) relating to online media.

October 20th, 2009 | Category: CMO Mistakes, Gian Fulgoni | Comments are closed

Joanne Bradford on CMO Mistakes

Interview between Kevin Lee, CEO of Didit, and Joanne Bradford, SVP, Yahoo. In this segment, Joanne discusses mistakes commonly made by CMOs (Chief Marketing Officers).

October 13th, 2009 | Category: CMO Mistakes, Joanne Bradford, Yahoo | Comments are closed

Peter Shankman on CMO Mistakes

In this excerpt from the Marketing Obsessions interview between Kevin Lee and Peter Shankman, Peter discusses the top mistakes made by CMOs (Chief Marketing Officers) in 2009.

October 2nd, 2009 | Category: CMO Mistakes, Peter Shankman | Comments are closed