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I’ve been doing Search Engine Marketing (SEM) since 1995 and founded Didit in 1996. I write a column, Paid Search Strategies, and recently decided to add video on iMediaConnection and on this site. My latest book, Search Engine Advertising, has been well received and includes $200 in Bing (adCenter) credits. Didit runs the PowerProfiles.com online Business Directory, plus I’ve launched a social entrepreneurship venture, We-Care.com, which delivers passive donation revenue to nonprofits. The full Kevin Lee bio has more.

Deborah Swider on Lead Generation For Non-Profits

Interview between Didit CEO Kevin Lee and Deborah Swider, eMarketing Manager, ASPCA. Recorded July 2010. In this segment, Kevin and Deborah discuss online lead generation for non-profit organizations.

August 12th, 2010 | Category: Deborah Swider, Lead Generation | Comments are closed

Deborah Swider on Social Media

Interview between Didit CEO Kevin Lee and Deborah Swider, eMarketing Manager, ASPCA. Recorded July 2010. In this segment, Kevin and Deborah discuss the impact of social media on online marketing for non-profits.

August 12th, 2010 | Category: Deborah Swider, Social Media | Comments are closed

Deborah Swider on CMO Mistakes

Interview between Didit CEO Kevin Lee and Deborah Swider, eMarketing Manager, ASPCA. Recorded July 2010. In this segment, Kevin and Deborah discuss mistakes often made by CMOs (Chief Marketing Officers) in respect to online media and marketing.

August 12th, 2010 | Category: CMO Mistakes, Deborah Swider | Comments are closed

Deborah Swider on the Future of Media

Interview between Didit CEO Kevin Lee and Deborah Swider, eMarketing Manager, ASPCA. Recorded July 2010. In this segment, Kevin and Deborah discuss the future of media.

August 12th, 2010 | Category: Deborah Swider, Future of Media | Comments are closed

Deborah Swider on Defining "Search Marketing"

Interview between Didit CEO Kevin Lee and Deborah Swider, eMarketing Manager, ASPCA. Recorded July 2010. In this segment, Kevin and Deborah discuss the changing definition of “search marketing.”

August 12th, 2010 | Category: Deborah Swider, Search Marketing | Comments are closed
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