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I’ve been doing Search Engine Marketing (SEM) since 1995 and founded Didit in 1996. I write a column, Paid Search Strategies, and recently decided to add video on iMediaConnection and on this site. My latest book, Search Engine Advertising, has been well received and includes $200 in Bing (adCenter) credits. Didit runs the PowerProfiles.com online Business Directory, plus I’ve launched a social entrepreneurship venture, We-Care.com, which delivers passive donation revenue to nonprofits. The full Kevin Lee bio has more.

Doug Frisbie on Toyota’s Social Media Strategy

Interview between Didit CEO Kevin Lee and Doug Frisbie, National Social Media and Marketing Integration Manager, Toyota, recorded April, 2010. In this segment, Kevin and Doug discuss Toyota’s social media strategy.

Doug Frisbie on Translating Social Media Buzz Into Sales

Interview between Didit CEO Kevin Lee and Doug Frisbie, National Social Media and Marketing Integration Manager, Toyota, recorded April, 2010. In this segment, Kevin and Doug discuss how to translate social media buzz into sales.

Doug Frisbie on Using Social Media Data For Other Marketing

Interview between Didit CEO Kevin Lee and Doug Frisbie, National Social Media and Marketing Integration Manager, Toyota, recorded April, 2010. In this segment, Kevin and Doug discuss the use of data gathered from social sites to inform other forms of marketing.

Doug Frisbie on CMO Mistakes

Interview between Didit CEO Kevin Lee and Doug Frisbie, National Social Media and Marketing Integration Manager, Toyota, recorded April, 2010. In this segment, Kevin and Doug discuss mistakes made by CMOs (Chief Marketing Officers) in respect to online media and marketing.

Doug Frisbie on The Future of Media

Interview between Didit CEO Kevin Lee and Doug Frisbie, National Social Media and Marketing Integration Manger, Toyota, recorded April, 2010. In this segment, Kevin and Doug discuss the future of media.

Doug Frisbie on Cross-Functional Social Media Teams

Interview between Didit CEO Kevin Lee and Doug Frisbie, National Social Media and Marketing Integration Manager, Toyota, recorded April, 2010. In this segment, Kevin and Doug discuss organizing social media efforts into cross-functional organizational teams.

Recent Past Interviews

Maria Mandel

Doug Loots

Bill Kimberlin

Steve Isaac

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