Doug Frisbie on Toyota’s Social Media Strategy

Interview between Didit CEO Kevin Lee and Doug Frisbie, National Social Media and Marketing Integration Manager, Toyota, recorded April, 2010. In this segment, Kevin and Doug discuss Toyota’s social media strategy.

Doug Frisbie on Translating Social Media Buzz Into Sales

Interview between Didit CEO Kevin Lee and Doug Frisbie, National Social Media and Marketing Integration Manager, Toyota, recorded April, 2010. In this segment, Kevin and Doug discuss how to translate social media buzz into sales.

Doug Frisbie on Using Social Media Data For Other Marketing

Interview between Didit CEO Kevin Lee and Doug Frisbie, National Social Media and Marketing Integration Manager, Toyota, recorded April, 2010. In this segment, Kevin and Doug discuss the use of data gathered from social sites to inform other forms of marketing.

Doug Frisbie on CMO Mistakes

Interview between Didit CEO Kevin Lee and Doug Frisbie, National Social Media and Marketing Integration Manager, Toyota, recorded April, 2010. In this segment, Kevin and Doug discuss mistakes made by CMOs (Chief Marketing Officers) in respect to online media and marketing.

Doug Frisbie on The Future of Media

Interview between Didit CEO Kevin Lee and Doug Frisbie, National Social Media and Marketing Integration Manger, Toyota, recorded April, 2010. In this segment, Kevin and Doug discuss the future of media.

Doug Frisbie on Cross-Functional Social Media Teams

Interview between Didit CEO Kevin Lee and Doug Frisbie, National Social Media and Marketing Integration Manager, Toyota, recorded April, 2010. In this segment, Kevin and Doug discuss organizing social media efforts into cross-functional organizational teams.