Doug Loots « Kevin Lee Search Engine Marketing Expert

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I’ve been doing Search Engine Marketing (SEM) since 1995 and founded Didit in 1996. I write a column, Paid Search Strategies, and recently decided to add video on iMediaConnection and on this site. My latest book, Search Engine Advertising, has been well received and includes $200 in Bing (adCenter) credits. Didit runs the PowerProfiles.com online Business Directory, plus I’ve launched a social entrepreneurship venture, We-Care.com, which delivers passive donation revenue to nonprofits. The full Kevin Lee bio has more.

Doug Loots on SEM Agency Relationships

Interview between Didit CEO Kevin Lee and Doug Loots, Online Marketing Manager, Wells Fargo. In this segment, Kevin and Doug discuss SEM agency relationships.

Doug Loots on Online Lead Generation

Interview between Didit CEO Kevin Lee and Doug Loots, Online Marketing Manager, Wells Fargo. In this segment, Kevin and Doug discuss online lead generation.

Doug Loots on CMO Mistakes

Interview between Didit CEO Kevin Lee and Doug Loots, Online Marketing Manager, Wells Fargo. In this segment, Kevin and Doug discuss mistakes frequently made by CMOs (Chief Marketing Officers) and marketing teams in respect to online media and marketing.

Doug Loots on Getting Internal Buy-In For Online Marketing

Interview between Didit CEO Kevin Lee and Doug Loots, Online Marketing Manager, Wells Fargo. In this segment, Kevin and Doug discuss how to get internal organizational buy-in for online marketing initiatives.

Doug Loots on the Evolving Definition of Search Marketing

Interview between Didit CEO Kevin Lee and Doug Loots, Online Marketing Manager, Wells Fargo. In this segment, Kevin and Doug discuss the evolving definition of search marketing.