Eric Hom on Branding and Direct Reponse Marketing

Interview between Didit CEO Kevin Lee and Eric Hom, Senior Director of Business Development, Ticketmaster, recorded April, 2010. In this segment, Kevin and Eric discuss branding and direct response marketing.

Eric Hom on Electronic Ticketing and Flexible Pricing

Interview between Didit CEO Kevin Lee and Eric Hom, Senior Director of Business Development, Ticketmaster, recorded April, 2010. In this segment, Kevin and Eric discuss electronic ticketing and flexible ticket pricing.

Eric Hom on Mobile Marketing and Ticketing

Interview between Didit CEO Kevin Lee and Eric Hom, Senior Director of Business Development, Ticketmaster, recorded April, 2010. In this segment, Kevin and Eric discuss the impact of mobile platforms on the ticketing industry.

Eric Hom on Using Profile Data For Cross-sells and Up-sells

Interview between Didit CEO Kevin Lee and Eric Hom, Senior Director of Business Development, Ticketmaster, recorded April, 2010. In this segment, Kevin and Eric discuss using consumer profile data to facilitate cross-sells and up-sells.

Marketing Obsessions: Eric Hom on Ticketing and Social Media

Interview between Didit CEO Kevin Lee and Eric Hom, Senior Director of Business Development, Ticketmaster, recorded April, 2010. In this segment, Kevin and Eric discuss how social media is impacting the ticketing industry.

Eric Hom on the Changing Definition of “Events”

Interview between Didit CEO Kevin Lee and Eric Hom, Senior Director of Business Development, Ticketmaster, recorded April, 2010. In this segment, Kevin and Eric discuss the changing definition of “events.”