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I’ve been doing Search Engine Marketing (SEM) since 1995 and founded Didit in 1996. I write a column, Paid Search Strategies, and recently decided to add video on iMediaConnection and on this site. My latest book, Search Engine Advertising, has been well received and includes $200 in Bing (adCenter) credits. Didit runs the PowerProfiles.com online Business Directory, plus I’ve launched a social entrepreneurship venture, We-Care.com, which delivers passive donation revenue to nonprofits. The full Kevin Lee bio has more.

Eric Hom on Branding and Direct Reponse Marketing

Interview between Didit CEO Kevin Lee and Eric Hom, Senior Director of Business Development, Ticketmaster, recorded April, 2010. In this segment, Kevin and Eric discuss branding and direct response marketing.

Eric Hom on Electronic Ticketing and Flexible Pricing

Interview between Didit CEO Kevin Lee and Eric Hom, Senior Director of Business Development, Ticketmaster, recorded April, 2010. In this segment, Kevin and Eric discuss electronic ticketing and flexible ticket pricing.

Eric Hom on Mobile Marketing and Ticketing

Interview between Didit CEO Kevin Lee and Eric Hom, Senior Director of Business Development, Ticketmaster, recorded April, 2010. In this segment, Kevin and Eric discuss the impact of mobile platforms on the ticketing industry.

Eric Hom on Using Profile Data For Cross-sells and Up-sells

Interview between Didit CEO Kevin Lee and Eric Hom, Senior Director of Business Development, Ticketmaster, recorded April, 2010. In this segment, Kevin and Eric discuss using consumer profile data to facilitate cross-sells and up-sells.

Marketing Obsessions: Eric Hom on Ticketing and Social Media

Interview between Didit CEO Kevin Lee and Eric Hom, Senior Director of Business Development, Ticketmaster, recorded April, 2010. In this segment, Kevin and Eric discuss how social media is impacting the ticketing industry.

Eric Hom on the Changing Definition of “Events”

Interview between Didit CEO Kevin Lee and Eric Hom, Senior Director of Business Development, Ticketmaster, recorded April, 2010. In this segment, Kevin and Eric discuss the changing definition of “events.”

Recent Past Interviews

Maria Mandel

Doug Loots

Bill Kimberlin

Steve Isaac

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