Gian Fulgoni on Online Advertising Metrics

Interview between Kevin Lee, CEO of Didit, and Gian Fulgoni, Chairman and Founder of comScore, on online advertising metrics.

Gian Fulgoni on The Click: Is It a Relevant Metric For Display Advertising?

Interview between Kevin Lee, CEO of Didit, and Gian Fulgoni, Chairman and Founder of comScore, on whether the click is still a relevant online metric.

Gian Fulgoni on CMO Mistakes

Interview between Kevin Lee, CEO or Didit, and Gian Fulgoni, Chairman and Founder of comScore, on mistakes currently being made by CMOs (Chief Marketing Officers) relating to online media.

Gian Fulgoni on Online Testing and Experimentation

Interview between Kevin Lee, CEO of Didit, and Gian Fulgoni, Chairman and Founder of comScore, on online experimentation and test marketing.

Gian Fulgoni on The Future of Media

Interview between Kevin Lee, CEO of Didit, and Gian Fulgoni, Chairman and Founder of comScore, on the future of online media.

Gian Fulgoni on Media Attribution

Interview between Kevin Lee, CEO of Didit, and Gian Fulgoni, Chairman and Founder of comScore, on media attribution models.

Gian Fulgoni on Online Spending by CPG Companies

Interview between Kevin Lee, CEO of Didit, and Gian Fulgoni, Chairman and Founder of comScore, on online spending by CPG (Consumer Packaged Goods) companies.

Gian Fulgoni on Possible Online Advertising Regulations

Interview between Kevin Lee, CEO of Didit, and Gian Fulgoni, Chairman and Founder of comScore, on possible online advertising regulations.

Gian Fulgoni on Taking Credit For “The Last Click”

Interview between Kevin Lee, CEO of Didit, and Gian Fulgoni, Chairman and Founder of comScore, on whether search is taking too much credit for “the last click.”