Kevin Lee Search Engine Marketing Expert - News - Views » Gian Fulgoni http://www.kevinlee.net SEM, SEO & Internet Marketing News, Commentary and Opinion Fri, 09 Jul 2010 17:16:29 +0000 en hourly 1 http://wordpress.org/?v=3.0 Gian Fulgoni on Online Advertising Metrics http://www.kevinlee.net/2009/10/20/gian-fulgoni-on-online-advertising-metrics/ http://www.kevinlee.net/2009/10/20/gian-fulgoni-on-online-advertising-metrics/#comments Tue, 20 Oct 2009 14:07:06 +0000 Administrator http://www.kevinlee.net/?p=268

Interview between Kevin Lee, CEO of Didit, and Gian Fulgoni, Chairman and Founder of comScore, on online advertising metrics.

]]>

Interview between Kevin Lee, CEO of Didit, and Gian Fulgoni, Chairman and Founder of comScore, on online advertising metrics.

]]> http://www.kevinlee.net/2009/10/20/gian-fulgoni-on-online-advertising-metrics/feed/ 0 Gian Fulgoni on The Click: Is It a Relevant Metric For Display Advertising? http://www.kevinlee.net/2009/10/20/gian-fulgoni-on-the-click-is-it-a-relevant-metric-for-display-advertising/ http://www.kevinlee.net/2009/10/20/gian-fulgoni-on-the-click-is-it-a-relevant-metric-for-display-advertising/#comments Tue, 20 Oct 2009 14:05:49 +0000 Administrator http://www.kevinlee.net/?p=266

Interview between Kevin Lee, CEO of Didit, and Gian Fulgoni, Chairman and Founder of comScore, on whether the click is still a relevant online metric.

]]>

Interview between Kevin Lee, CEO of Didit, and Gian Fulgoni, Chairman and Founder of comScore, on whether the click is still a relevant online metric.

]]> http://www.kevinlee.net/2009/10/20/gian-fulgoni-on-the-click-is-it-a-relevant-metric-for-display-advertising/feed/ 0 Gian Fulgoni on CMO Mistakes http://www.kevinlee.net/2009/10/20/gian-fulgoni-on-cmo-mistakes/ http://www.kevinlee.net/2009/10/20/gian-fulgoni-on-cmo-mistakes/#comments Tue, 20 Oct 2009 14:03:47 +0000 Administrator http://www.kevinlee.net/?p=264

Interview between Kevin Lee, CEO or Didit, and Gian Fulgoni, Chairman and Founder of comScore, on mistakes currently being made by CMOs (Chief Marketing Officers) relating to online media.

]]>

Interview between Kevin Lee, CEO or Didit, and Gian Fulgoni, Chairman and Founder of comScore, on mistakes currently being made by CMOs (Chief Marketing Officers) relating to online media.

]]> http://www.kevinlee.net/2009/10/20/gian-fulgoni-on-cmo-mistakes/feed/ 0 Gian Fulgoni on Online Testing and Experimentation http://www.kevinlee.net/2009/10/20/gian-fulgoni-on-online-testing-and-experimentation/ http://www.kevinlee.net/2009/10/20/gian-fulgoni-on-online-testing-and-experimentation/#comments Tue, 20 Oct 2009 14:02:04 +0000 Administrator http://www.kevinlee.net/?p=262

Interview between Kevin Lee, CEO of Didit, and Gian Fulgoni, Chairman and Founder of comScore, on online experimentation and test marketing.

]]>

Interview between Kevin Lee, CEO of Didit, and Gian Fulgoni, Chairman and Founder of comScore, on online experimentation and test marketing.

]]> http://www.kevinlee.net/2009/10/20/gian-fulgoni-on-online-testing-and-experimentation/feed/ 0 Gian Fulgoni on The Future of Media http://www.kevinlee.net/2009/10/20/gian-fulgoni-on-the-future-of-media/ http://www.kevinlee.net/2009/10/20/gian-fulgoni-on-the-future-of-media/#comments Tue, 20 Oct 2009 14:00:32 +0000 Administrator http://www.kevinlee.net/?p=260

Interview between Kevin Lee, CEO of Didit, and Gian Fulgoni, Chairman and Founder of comScore, on the future of online media.

]]>

Interview between Kevin Lee, CEO of Didit, and Gian Fulgoni, Chairman and Founder of comScore, on the future of online media.

]]> http://www.kevinlee.net/2009/10/20/gian-fulgoni-on-the-future-of-media/feed/ 0 Gian Fulgoni on Media Attribution http://www.kevinlee.net/2009/10/20/gian-fulgoni-on-media-attribution/ http://www.kevinlee.net/2009/10/20/gian-fulgoni-on-media-attribution/#comments Tue, 20 Oct 2009 13:58:38 +0000 Administrator http://www.kevinlee.net/?p=257

Interview between Kevin Lee, CEO of Didit, and Gian Fulgoni, Chairman and Founder of comScore, on media attribution models.

]]>

Interview between Kevin Lee, CEO of Didit, and Gian Fulgoni, Chairman and Founder of comScore, on media attribution models.

]]> http://www.kevinlee.net/2009/10/20/gian-fulgoni-on-media-attribution/feed/ 0 Gian Fulgoni on Online Spending by CPG Companies http://www.kevinlee.net/2009/10/20/gian-fulgoni-on-online-spending-by-cpg-companies/ http://www.kevinlee.net/2009/10/20/gian-fulgoni-on-online-spending-by-cpg-companies/#comments Tue, 20 Oct 2009 13:55:53 +0000 Administrator http://www.kevinlee.net/?p=253

Interview between Kevin Lee, CEO of Didit, and Gian Fulgoni, Chairman and Founder of comScore, on online spending by CPG (Consumer Packaged Goods) companies.

]]>

Interview between Kevin Lee, CEO of Didit, and Gian Fulgoni, Chairman and Founder of comScore, on online spending by CPG (Consumer Packaged Goods) companies.

]]> http://www.kevinlee.net/2009/10/20/gian-fulgoni-on-online-spending-by-cpg-companies/feed/ 0 Gian Fulgoni on Possible Online Advertising Regulations http://www.kevinlee.net/2009/10/20/gian-fulgoni-on-possible-online-advertising-regulations/ http://www.kevinlee.net/2009/10/20/gian-fulgoni-on-possible-online-advertising-regulations/#comments Tue, 20 Oct 2009 13:52:31 +0000 Administrator http://www.kevinlee.net/?p=251

Interview between Kevin Lee, CEO of Didit, and Gian Fulgoni, Chairman and Founder of comScore, on possible online advertising regulations.

]]>

Interview between Kevin Lee, CEO of Didit, and Gian Fulgoni, Chairman and Founder of comScore, on possible online advertising regulations.

]]> http://www.kevinlee.net/2009/10/20/gian-fulgoni-on-possible-online-advertising-regulations/feed/ 0 Gian Fulgoni on Taking Credit For “The Last Click” http://www.kevinlee.net/2009/10/20/gian-fulgoni-on-taking-credit-for-the-last-click/ http://www.kevinlee.net/2009/10/20/gian-fulgoni-on-taking-credit-for-the-last-click/#comments Tue, 20 Oct 2009 13:48:11 +0000 Administrator http://www.kevinlee.net/?p=247

Interview between Kevin Lee, CEO of Didit, and Gian Fulgoni, Chairman and Founder of comScore, on whether search is taking too much credit for “the last click.”

]]>

Interview between Kevin Lee, CEO of Didit, and Gian Fulgoni, Chairman and Founder of comScore, on whether search is taking too much credit for “the last click.”

]]> http://www.kevinlee.net/2009/10/20/gian-fulgoni-on-taking-credit-for-the-last-click/feed/ 0