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I’ve been doing Search Engine Marketing (SEM) since 1995 and founded Didit in 1996. I write a column, Paid Search Strategies, and recently decided to add video on iMediaConnection and on this site. My latest book, Search Engine Advertising, has been well received and includes $200 in Bing (adCenter) credits. Didit runs the PowerProfiles.com online Business Directory, plus I’ve launched a social entrepreneurship venture, We-Care.com, which delivers passive donation revenue to nonprofits. The full Kevin Lee bio has more.

Jeff Ferguson on Local Search Optimization

Interview between Didit CEO Kevin Lee and Jeff Ferguron, Senior Director, Online Marketing, Local.com. In this segment, Kevin and Jeff discuss how small businesses should optimize their local search initiatives. Recorded August 2010.

Jeff Ferguson on Agency Selection For Small Businesses

Interview between Didit CEO Kevin Lee and Jeff Ferguron, Senior Director, Online Marketing, Local.com. In this segment, Kevin and Jeff discuss how small businesses should go about selecting marketing and advertising agencies. Recorded August 2010.

Jeff Ferguson on Lead Generation For Small Business

Interview between Didit CEO Kevin Lee and Jeff Ferguron, Senior Director, Online Marketing, Local.com. In this segment, Kevin and Jeff discuss lead generation for small business. Recorded August 2010.

Jeff Ferguson on Small Business Marketing Mistakes

Interview between Didit CEO Kevin Lee and Jeff Ferguron, Senior Director, Online Marketing, Local.com. In this segment, Kevin and Jeff discuss small business mistakes. Recorded August 2010.

Jeff Ferguson on The Evolution of Small Business Advertising

Interview between Didit CEO Kevin Lee and Jeff Ferguron, Senior Director, Online Marketing, Local.com. In this segment, Kevin and Jeff discuss the evolution of small business advertising. Recorded August 2010.

Jeff Ferguson on The Changing Definition of "Search Marketing."

Interview between Didit CEO Kevin Lee and Jeff Ferguron, Senior Director, Online Marketing, Local.com. In this segment, Kevin and Jeff discuss the evolving definition of the term “Search Marketing.” Recorded August 2010.

Jeff Ferguson on Online Marketing For B2B Firms

Interview between Didit CEO Kevin Lee and Jeff Ferguron, Senior Director, Online Marketing, Local.com. In this segment, Kevin and Jeff discuss online marketing for B2B firms. Recorded August 2010.

Recent Past Interviews

Maria Mandel

Doug Loots

Bill Kimberlin

Steve Isaac

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