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I’ve been doing Search Engine Marketing (SEM) since 1995 and founded Didit in 1996. I write a column, Paid Search Strategies, and recently decided to add video on iMediaConnection and on this site. My latest book, Search Engine Advertising, has been well received and includes $200 in Bing (adCenter) credits. Didit runs the PowerProfiles.com online Business Directory, plus I’ve launched a social entrepreneurship venture, We-Care.com, which delivers passive donation revenue to nonprofits. The full Kevin Lee bio has more.

Jeff Hayzlett on the Role of the CMO

Interview between Didit CEO Kevin Lee and Eastman Kodak CMO and VP Jeff Hayzlett. In this segment, Kevin and Jeff discuss the role of the CMO in shepherding organizations through major transitions.

Jeff Hayzlett on CMOs “Ruffling Feathers”

Interview between Didit CEO Kevin Lee and Eastman Kodak CMO and VP Jeff Hayzlett. In this segment, Kevin and Jeff discuss the necessity of forward-thinking CMOs being able to “ruffle feathers” within the organization.

Jeff Hayzlett on CMOs Gaining Buy-In From The C-Suite

Interview between Didit CEO Kevin Lee and Eastman Kodak CMO and VP Jeff Hayzlett. In this segment, Kevin and Jeff discuss the importance of CMOs gaining buy-in from top management before proceeding.

Jeff Hayzlett on CMO Mistakes

Interview between Didit CEO Kevin Lee and Eastman Kodak CMO and VP Jeff Hayzlett. In this segment, Kevin and Jeff discuss mistakes commonly made by CMOs (Chief Marketing Officers) in respect to online media.

Jeff Hayzlett on the Future of Media

Interview between Didit CEO Kevin Lee and Eastman Kodak CMO and VP Jeff Hayzlett. In this segment, Kevin and Jeff discuss the future of traditional and new media.

Jeff Hayzlett on Social Media

Interview between Didit CEO Kevin Lee and Eastman Kodak CMO and VP Jeff Hayzlett. In this segment, Kevin and Jeff discuss successful strategies and tactics for social media marketing.

Recent Past Interviews

Maria Mandel

Doug Loots

Bill Kimberlin

Steve Isaac

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