I’ve been doing Search Engine Marketing (SEM) since 1995 and founded Didit in 1996. I write a column, Paid Search Strategies, and recently decided to add video on iMediaConnection and on this site. My latest book, Search Engine Advertising, has been well received and includes $200 in Bing (adCenter) credits. Didit runs the D&B online Business Directory, plus I’ve launched a social entrepreneurship venture, We-Care.com, which delivers passive donation revenue to nonprofits. The full Kevin Lee bio has more.

Joanne Bradford on Yahoo's New Focus

Interview between Kevin Lee, CEO of Didit, and Joanne Bradford, SVP, Yahoo. In this segment, Joanne discusses Yahoo’s new focus.

October 13th, 2009 | Category: Joanne Bradford, Yahoo | Comments are closed

Joanne Bradford on CMO Mistakes

Interview between Kevin Lee, CEO of Didit, and Joanne Bradford, SVP, Yahoo. In this segment, Joanne discusses mistakes commonly made by CMOs (Chief Marketing Officers).

October 13th, 2009 | Category: CMO Mistakes, Joanne Bradford, Yahoo | Comments are closed

Joanne Bradford on Online Experimentation and Testing

Interview between Kevin Lee, CEO of Didit, and Joanne Bradford, SVP, Yahoo. In this segment, Joanne discusses online experimentation and testing.

October 13th, 2009 | Category: Joanne Bradford, Media Planning, Yahoo | Comments are closed

Joanne Bradford on The Future of Media

Interview between Kevin Lee, CEO of Didit, and Joanne Bradford, SVP, Yahoo. In this segment, Joanne discusses the future of electronic media.

October 13th, 2009 | Category: Future of Media, Joanne Bradford, Yahoo | Comments are closed

Joanne Bradford on The New Media Plan

Interview between Kevin Lee, CEO of Didit, and Joanne Bradford, SVP, Yahoo. In this segment, Joanne discusses the requirements of a modern media plan.

October 13th, 2009 | Category: Joanne Bradford, Media Planning, Yahoo | Comments are closed

Joanne Bradford on Performance Marketing

Interview between Kevin Lee, CEO of Didit, and Joanne Bradford, SVP, Yahoo. In this segment, Joanne discusses performance marketing.

October 13th, 2009 | Category: Joanne Bradford, Performance Marketing, Yahoo | Comments are closed

Marketing Obsessions: Joanne Bradford on Yahoo's New Ad Campaign

Interview between Kevin Lee, CEO of Didit, and Joanne Bradford, SVP, Yahoo. In this segment, Joanne discusses Yahoo’s new “You” Campaign.

October 13th, 2009 | Category: Joanne Bradford, Yahoo | Comments are closed

Joanne Bradford on Social Media and Targeted Online Advertising

Interview between Kevin Lee, CEO of Didit, and Joanne Bradford, SVP, Yahoo. In this segment, Joanne discusses social media and targeted online advertising.

October 13th, 2009 | Category: Joanne Bradford, Social Media, Yahoo | Comments are closed