John Wiseman: E-Mail as Social Media

Interview between Didit CEO Kevin Lee and Thrillist Director of Marketing and Partnerships John Wiseman. In this segment, Kevin and John discuss his decision to base his company on E-mail, “the original social media.”

John Wiseman on the Viability of the E-Mail Channel

Interview between Didit CEO Kevin Lee and Thrillist Director of Marketing and Partnerships John Wiseman. In this segment, Kevin and John discuss the viability of E-mail as a marketing channel.

John Wiseman on CMO Mistakes

Interview between Didit CEO Kevin Lee and Thrillist Director of Marketing and Partnerships John Wiseman. In this segment, Kevin and John discuss mistakes made by CMOs (Chief Marketing Officers) in respect to spending decisions on new media.

John Wiseman on Marketers’ Concerns About E-Mail

Interview between Didit CEO Kevin Lee and Thrillist Director of Marketing and Partnerships John Wiseman. In this segment, Kevin and John discuss marketers’ current and historical concerns about the E-mail channel.

John Wiseman on Evaluating New Media Marketing Channels

Interview between Didit CEO Kevin Lee and Thrillist Director of Marketing and Partnerships John Wiseman. In this segment, Kevin and John discuss how CMOs and VPs of Marketing should evaluate spending decisions on different types of media.

John Wiseman on The Future of Media

Interview between Didit CEO Kevin Lee and Thrillist Director of Marketing and Partnerships John Wiseman. In this segment, Kevin and John discuss the future of electronic media.

John Wiseman on E-Mail: Branding or DR Channel?

Interview between Didit CEO Kevin Lee and Thrillist Director of Marketing and Partnerships John Wiseman. In this segment, Kevin and John discuss how clients view the E-mail channel in respect to its potential as either a branding or DR (Direct Response) channel.