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I’ve been doing Search Engine Marketing (SEM) since 1995 and founded Didit in 1996. I write a column, Paid Search Strategies, and recently decided to add video on iMediaConnection and on this site. My latest book, Search Engine Advertising, has been well received and includes $200 in Bing (adCenter) credits. Didit runs the PowerProfiles.com online Business Directory, plus I’ve launched a social entrepreneurship venture, We-Care.com, which delivers passive donation revenue to nonprofits. The full Kevin Lee bio has more.

John Wiseman: E-Mail as Social Media

Interview between Didit CEO Kevin Lee and Thrillist Director of Marketing and Partnerships John Wiseman. In this segment, Kevin and John discuss his decision to base his company on E-mail, “the original social media.”

John Wiseman on the Viability of the E-Mail Channel

Interview between Didit CEO Kevin Lee and Thrillist Director of Marketing and Partnerships John Wiseman. In this segment, Kevin and John discuss the viability of E-mail as a marketing channel.

John Wiseman on CMO Mistakes

Interview between Didit CEO Kevin Lee and Thrillist Director of Marketing and Partnerships John Wiseman. In this segment, Kevin and John discuss mistakes made by CMOs (Chief Marketing Officers) in respect to spending decisions on new media.

John Wiseman on Marketers' Concerns About E-Mail

Interview between Didit CEO Kevin Lee and Thrillist Director of Marketing and Partnerships John Wiseman. In this segment, Kevin and John discuss marketers’ current and historical concerns about the E-mail channel.

John Wiseman on Evaluating New Media Marketing Channels

Interview between Didit CEO Kevin Lee and Thrillist Director of Marketing and Partnerships John Wiseman. In this segment, Kevin and John discuss how CMOs and VPs of Marketing should evaluate spending decisions on different types of media.

John Wiseman on The Future of Media

Interview between Didit CEO Kevin Lee and Thrillist Director of Marketing and Partnerships John Wiseman. In this segment, Kevin and John discuss the future of electronic media.

John Wiseman on E-Mail: Branding or DR Channel?

Interview between Didit CEO Kevin Lee and Thrillist Director of Marketing and Partnerships John Wiseman. In this segment, Kevin and John discuss how clients view the E-mail channel in respect to its potential as either a branding or DR (Direct Response) channel.

Recent Past Interviews

Maria Mandel

Doug Loots

Bill Kimberlin

Steve Isaac

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