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I’ve been doing Search Engine Marketing (SEM) since 1995 and founded Didit in 1996. I write a column, Paid Search Strategies, and recently decided to add video on iMediaConnection and on this site. My latest book, Search Engine Advertising, has been well received and includes $200 in Bing (adCenter) credits. Didit runs the PowerProfiles.com online Business Directory, plus I’ve launched a social entrepreneurship venture, We-Care.com, which delivers passive donation revenue to nonprofits. The full Kevin Lee bio has more.

Kaijsa Kurstin on Cause Marketing

Interview between Didit CEO/We-Care Founder Kevin Lee and Kaijsa Kurstin, Media Relations Manager, BiddingForGood. In this segment, Kevin and Kaijsa discuss cause marketing. Recorded October, 2010.

Kaijsa Kurstin on Online vs. Live Auctions

Interview between Didit CEO/We-Care Founder Kevin Lee and Kaijsa Kurstin, Media Relations Manager, BiddingForGood. In this segment, Kevin and Kaijsa discuss online vs. “live” (offline) auctions. Recorded October, 2010.

Kaijsa Kurstin on Cause Marketing For Small Businesses

Interview between Didit CEO/We-Care Founder Kevin Lee and Kaijsa Kurstin, Media Relations Manager, BiddingForGood. In this segment, Kevin and Kaijsa discuss cause marketing for small businesses.
Recorded October, 2010.

Kaijsa Kurstin on Auctions' Ability to Stimulate Product Trials

Interview between Didit CEO/We-Care Founder Kevin Lee and Kaijsa Kurstin, Media Relations Manager, BiddingForGood. In this segment, Kevin and Kaijsa discuss online auctions’ ability to stimulate product trials. Recorded October, 2010.

Kaijsa Kurstin on the Most Interesting Auctioned Item

Interview between Didit CEO/We-Care Founder Kevin Lee and Kaijsa Kurstin, Media Relations Manager, BiddingForGood. In this segment, Kevin and Kaijsa discuss the most interesting item auctioned by BiddingForGood. Recorded October, 2010.

Kaijsa Kurstin on Firms Using Donations For PR

Interview between Didit CEO/We-Care Founder Kevin Lee and Kaijsa Kurstin, Media Relations Manager, BiddingForGood. In this segment, Kevin and Kaijsa discuss firms using donations for positive public relations. Recorded October, 2010.

Kaijsa Kurstin on The Relationship Between Bidder Number and Bidder Price

Kaijsa Kurstin on Promoting Online Auctions

Kaijsa Kurstin on Social Media and Online Auctions

Interview between Didit CEO/We-Care Founder Kevin Lee and Kaijsa Kurstin, Media Relations Manager, BiddingForGood. In this segment, Kevin and Kaijsa discuss social media and online auctions. Recorded October, 2010.

Recent Past Interviews

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Bill Kimberlin

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