I’ve been doing Search Engine Marketing (SEM) since 1995 and founded Didit in 1996. I write a column, Paid Search Strategies, and recently decided to add video on iMediaConnection and on this site. My latest book, Search Engine Advertising, has been well received and includes $200 in Bing (adCenter) credits. Didit runs the PowerProfiles.com online Business Directory, plus I’ve launched a social entrepreneurship venture, We-Care.com, which delivers passive donation revenue to nonprofits. The full Kevin Lee bio has more.
Interview between Didit CEO Kevin Lee and Kevin Ryan, CMO of WebVisibility, on the five most important success factors for small businesses seeking online visibility.
Interview between Didit CEO Kevin Lee and Kevin Ryan, CMO of WebVisibility, on the task of educating local businesses on the requirements of online marketing.
Interview between Didit CEO Kevin Lee and Kevin Ryan, CMO of WebVisibility, on the task of educating local businesses on the requirements of online marketing.
Interview between Didit CEO Kevin Lee and Kevin Ryan, CMO of WebVisibility, on mistakes by CMOs (Chief Marketing Officers) when approaching the online medium.
Interview between Didit CEO Kevin Lee and Kevin Ryan, CMO of WebVisibility, on the question of how CMOs should evaluate forms of online media and allocate budgets accordingly.
