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I’ve been doing Search Engine Marketing (SEM) since 1995 and founded Didit in 1996. I write a column, Paid Search Strategies, and recently decided to add video on iMediaConnection and on this site. My latest book, Search Engine Advertising, has been well received and includes $200 in Bing (adCenter) credits. Didit runs the PowerProfiles.com online Business Directory, plus I’ve launched a social entrepreneurship venture, We-Care.com, which delivers passive donation revenue to nonprofits. The full Kevin Lee bio has more.

Laura Santos on Mistakes Made by E-Commerce Executives

Interview between Didit CEO Kevin Lee and Danskin’s Laura Santos. In this segment, Kevin and Laura discuss mistakes made by e-commerce executives in respect to online media and marketing.

Laura Santos on New Media Evaluation

Interview between Didit CEO Kevin Lee and Danskin’s Laura Santos. In this segment, Kevin and Laura discuss how marketing executives should evaluate disparate online media channels.

Laura Santos on The Future of Media

Interview between Didit CEO Kevin Lee and Danskin’s Laura Santos. In this segment, Kevin and Laura discuss the future of media.

Laura Santos on Integrating Online and Offline Marketing

Interview between Didit CEO Kevin Lee and Danskin’s Laura Santos. In this segment, Kevin and Laura discuss the integration of online and offline marketing.

Laura Santos on The Ideal Online Marketing Blend

Interview between Didit CEO Kevin Lee and Danskin’s Laura Santos. In this segment, Kevin and Laura discuss how to achieve the ideal blend of direct response, social media, and branding.

Laura Santos on Marketing to Women Online

Interview between Didit CEO Kevin Lee and Danskin’s Laura Santos. In this segment, Kevin and Laura discuss marketing to women online.

Laura Santos on Defining Search Marketing

Interview between Didit CEO Kevin Lee and Danskin’s Laura Santos. In this segment, Kevin and Laura discuss how to define search marketing.

Recent Past Interviews

Maria Mandel

Doug Loots

Bill Kimberlin

Steve Isaac

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