Laura Santos on Mistakes Made by E-Commerce Executives

Interview between Didit CEO Kevin Lee and Danskin’s Laura Santos. In this segment, Kevin and Laura discuss mistakes made by e-commerce executives in respect to online media and marketing.

Laura Santos on New Media Evaluation

Interview between Didit CEO Kevin Lee and Danskin’s Laura Santos. In this segment, Kevin and Laura discuss how marketing executives should evaluate disparate online media channels.

Laura Santos on The Future of Media

Interview between Didit CEO Kevin Lee and Danskin’s Laura Santos. In this segment, Kevin and Laura discuss the future of media.

Laura Santos on Integrating Online and Offline Marketing

Interview between Didit CEO Kevin Lee and Danskin’s Laura Santos. In this segment, Kevin and Laura discuss the integration of online and offline marketing.

Laura Santos on The Ideal Online Marketing Blend

Interview between Didit CEO Kevin Lee and Danskin’s Laura Santos. In this segment, Kevin and Laura discuss how to achieve the ideal blend of direct response, social media, and branding.

Laura Santos on Marketing to Women Online

Interview between Didit CEO Kevin Lee and Danskin’s Laura Santos. In this segment, Kevin and Laura discuss marketing to women online.

Laura Santos on Defining Search Marketing

Interview between Didit CEO Kevin Lee and Danskin’s Laura Santos. In this segment, Kevin and Laura discuss how to define search marketing.