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I’ve been doing Search Engine Marketing (SEM) since 1995 and founded Didit in 1996. I write a column, Paid Search Strategies, and recently decided to add video on iMediaConnection and on this site. My latest book, Search Engine Advertising, has been well received and includes $200 in Bing (adCenter) credits. Didit runs the PowerProfiles.com online Business Directory, plus I’ve launched a social entrepreneurship venture, We-Care.com, which delivers passive donation revenue to nonprofits. The full Kevin Lee bio has more.

Doug Loots on Online Lead Generation

Interview between Didit CEO Kevin Lee and Doug Loots, Online Marketing Manager, Wells Fargo. In this segment, Kevin and Doug discuss online lead generation.

Ben Smith on Lead Generation For Small Businesses

Interview between Didit CEO Kevin Lee and Ben Smith, CEO, MerchantCircle. Recorded August 2010. In this segment, Kevin and Ben discuss issues relating to lead generation for small businesses.

Steve Isaac on Lead Generation for the Education Market

Interview between Didit CEO Kevin Lee and Steve Isaac, CEO, EducationDynamics. Recorded July 2010. In this segment, Kevin and Steve discuss lead generation for the education market.

Steve Isaac on Lead Source Diversity

Interview between Didit CEO Kevin Lee and Steve Isaac, CEO, EducationDynamics. Recorded July 2010. In this segment, Kevin and Steve discuss the diversity of online leads

Steve Isaac on Social Media

Interview between Didit CEO Kevin Lee and Steve Isaac, CEO, EducationDynamics. Recorded July 2010. In this segment, Kevin and Steve discuss how social media is impacting the education market.

Deborah Swider on Lead Generation For Non-Profits

Interview between Didit CEO Kevin Lee and Deborah Swider, eMarketing Manager, ASPCA. Recorded July 2010. In this segment, Kevin and Deborah discuss online lead generation for non-profit organizations.

Sean Cheyney on Evaluating the Quality of Online Leads

Interview between Didit CEO Kevin Lee and Sean Cheyney, VP of Marketing and Business Development, AccuQuote. Recorded July 2010. In this segment, Kevin and Sean discuss evaluating the quality of online leads.

Sean Cheyney on Lead Source Diversity

Interview between Didit CEO Kevin Lee and Sean Cheyney, VP of Marketing and Business Development, AccuQuote. Recorded July 2010. In this segment, Kevin and Sean discuss the diversity of sources of online leads.

Sean Cheyney on Social Media and Lead Generation

Interview between Didit CEO Kevin Lee and Sean Cheyney, VP of Marketing and Business Development, AccuQuote. Recorded July 2010. In this segment, Kevin and Sean discuss how social media is changing the online lead generation landscape.

Sean Cheyney on Relevance and Lead Generation

Interview between Didit CEO Kevin Lee and Sean Cheyney, VP of Marketing and Business Development, AccuQuote. Recorded July 2010. In this segment, Kevin and Sean discuss relevance as a key driver of quality online leads.

Sean Cheyney on Connecting Lead Gen To Business Objectives

Interview between Didit CEO Kevin Lee and Sean Cheyney, VP of Marketing and Business Development, AccuQuote. Recorded July 2010. In this segment, Kevin and Sean discuss the need to connect lead generation with bottom-line business objectives

Recent Past Interviews

Maria Mandel

Doug Loots

Bill Kimberlin

Steve Isaac

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