I’ve been doing Search Engine Marketing (SEM) since 1995 and founded Didit in 1996. I write a column, Paid Search Strategies, and recently decided to add video on iMediaConnection and on this site. My latest book, Search Engine Advertising, has been well received and includes $200 in Bing (adCenter) credits. Didit runs the PowerProfiles.com online Business Directory, plus I’ve launched a social entrepreneurship venture, We-Care.com, which delivers passive donation revenue to nonprofits. The full Kevin Lee bio has more.
Interview between Didit CEO Kevin Lee and Maria Mandel, Vice President, Media & Marketing, Innovation, AT&T. In this segment, Kevin and Maria discuss the evolution of digital ad creative. Recorded October, 2010.
Interview between Didit CEO Kevin Lee and Maria Mandel, Vice President, Media & Marketing, Innovation, AT&T. In this segment, Kevin and Maria discuss “over the top” content consumption. Recorded October, 2010.
Interview between Didit CEO Kevin Lee and Maria Mandel, Vice President, Media & Marketing, Innovation, AT&T. In this segment, Kevin and Maria discuss content consumption trends. Recorded October, 2010.
Interview between Didit CEO Kevin Lee and Maria Mandel, Vice President, Media & Marketing, Innovation, AT&T. In this segment, Kevin and Maria discuss mobile commerce.
Interview between Didit CEO Kevin Lee and Maria Mandel, Vice President, Media & Marketing, Innovation, AT&T. In this segment, Kevin and Maria discuss the intersection of local and mobile marketing. Recorded October, 2010.
Interview between Didit CEO Kevin Lee and Maria Mandel, Vice President, Media & Marketing, Innovation, AT&T. In this segment, Kevin and Maria discuss addressable advertising. Recorded October, 2010.
Interview between Didit CEO Kevin Lee and Maria Mandel, Vice President, Media & Marketing, Innovation, AT&T. In this segment, Kevin and Maria discuss “over the top” content consumption. Recorded October, 2010.
Interview between Didit CEO Kevin Lee and Maria Mandel, Vice President, Media & Marketing, Innovation, AT&T. In this segment, Kevin and Maria discuss mistakes frequently made by CMOs (Chief Marketing Officers) and marketing teams with respect to online media and marketing. Recorded October, 2010.
Interview between Didit CEO Kevin Lee and Maria Mandel, Vice President, Media & Marketing, Innovation, AT&T. In this segment, Kevin and Maria discuss how CMOs (Chief Marketing Officers) and marketing teams should approach the task of evaluating digital media channels. Recorded October, 2010.
Interview between Didit CEO Kevin Lee and Maria Mandel, Vice President, Media & Marketing, Innovation, AT&T. In this segment, Kevin and Maria discuss the future of media. Recorded October, 2010.
