Meaghan Schaefer

Meaghan Schaefer on Social Media and Affiliate Marketing

Interview between Didit CEO Kevin Lee and Meaghan Schaefer Chief Marketing Officer, Edo Interactive, recorded April, 2010. In this segment, Kevin and Meaghan discuss how social media is impacting the affiliate marketing landscape.

Meaghan Schaefer
Social Media

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Meaghan Schaefer on Attribution Modeling in Affiliate Marketing

Interview between Didit CEO Kevin Lee and Meaghan Schaefer Chief Marketing Officer, Edo Interactive, recorded April, 2010. In this segment, Kevin and Meaghan discuss the use of attribution models in affiliate marketing.

Meaghan Schaefer

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Meaghan Schaefer on Cross-Channel Consumer Behavior Tracking

Interview between Didit CEO Kevin Lee and Meaghan Schaefer Chief Marketing Officer, Edo Interactive, recorded April, 2010. In this segment, Kevin and Meaghan discuss cross-channel consumer behavior tracking.

Meaghan Schaefer

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Meaghan Schaefer on Targeting “Millenials”

Interview between Didit CEO Kevin Lee and Meaghan Schaefer Chief Marketing Officer, Edo Interactive, recorded April, 2010. In this segment, Kevin and Meaghan discuss the targeting of the “Millenials” demographic.

Meaghan Schaefer

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Meaghan Schaefer on CMO Mistakes

Interview between Didit CEO Kevin Lee and Meaghan Schaefer Chief Marketing Officer, Edo Interactive, recorded April, 2010. In this segment, Kevin and Meaghan discuss mistakes made by CMOs (Chief Marketing Officers) in respect to online media and marketing.

CMO Mistakes
Meaghan Schaefer

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Meaghan Schaefer on New Media Evaluation

Interview between Didit CEO Kevin Lee and Meaghan Schaefer Chief Marketing Officer, Edo Interactive, recorded April, 2010. In this segment, Kevin and Meaghan discuss how CMOs should evaluate new media channels with high potential but limited history.

Meaghan Schaefer

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Meaghan Schaefer on The Future of Media

Interview between Didit CEO Kevin Lee and Meaghan Schaefer Chief Marketing Officer, Edo Interactive, recorded April, 2010. In this segment, Kevin and Meaghan discuss the future of media.

Future of Media
Meaghan Schaefer

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Meaghan Schaefer on Defining Search Marketing

Interview between Didit CEO Kevin Lee and Meaghan Schaefer Chief Marketing Officer, Edo Interactive, recorded April, 2010. In this segment, Kevin and Meaghan discuss the changing definition of search marketing.

Meaghan Schaefer
Search Marketing

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