I’ve been doing Search Engine Marketing (SEM) since 1995 and founded Didit in 1996. I write a column, Paid Search Strategies, and recently decided to add video on iMediaConnection and on this site. My latest book, Search Engine Advertising, has been well received and includes $200 in Bing (adCenter) credits. Didit runs the D&B online Business Directory, plus I’ve launched a social entrepreneurship venture, We-Care.com, which delivers passive donation revenue to nonprofits. The full Kevin Lee bio has more.

Lizzie Schreier on New Media Evaluation

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Interview between Didit CEO Kevin Lee and Lizzie Schreier, Senior Marketing Manager, Allstate Insurance. In this segment, Kevin and Lizzie discuss how CMOs (Chief Marketing Officers) need to approach the evaluation of new media forms.

July 9th, 2010 | Category: Lizzie Schreier, Media Planning | Comments are closed

Avinash Kaushik on New Media Evaluation

Interview between Didit CEO Kevin Lee and Avinash Kaushik, Analytics Evangelist, Google, recorded May 2010. In this segment, Kevin and Avinash discuss how CMOs (Chief Marketing Officers) should evaluate new forms of media.

July 2nd, 2010 | Category: Avinash Kaushik, Media Planning | Comments are closed

Wenda Harris Millard on The Evolution of Media Buying

Interview between Kevin Lee, CEO of Didit, and Wenda Harris Millard, President, Media Link LLC. In this segment, Wenda discusses the evolution of media buying.

November 24th, 2009 | Category: Media Planning, Wenda Harris Millard | Comments are closed

Gian Fulgoni on Online Testing and Experimentation

Interview between Kevin Lee, CEO of Didit, and Gian Fulgoni, Chairman and Founder of comScore, on online experimentation and test marketing.

October 20th, 2009 | Category: Gian Fulgoni, Media Planning | Comments are closed

Gian Fulgoni on Media Attribution

Interview between Kevin Lee, CEO of Didit, and Gian Fulgoni, Chairman and Founder of comScore, on media attribution models.

October 20th, 2009 | Category: Gian Fulgoni, Media Planning, Online Ad Metrics | Comments are closed

Gian Fulgoni on Taking Credit For The Last Click

Interview between Kevin Lee, CEO of Didit, and Gian Fulgoni, Chairman and Founder of comScore, on whether search is taking too much credit for “the last click.”

October 20th, 2009 | Category: Gian Fulgoni, Media Planning, Online Ad Metrics, Paid Search | Comments are closed

Joanne Bradford on Online Experimentation and Testing

Interview between Kevin Lee, CEO of Didit, and Joanne Bradford, SVP, Yahoo. In this segment, Joanne discusses online experimentation and testing.

October 13th, 2009 | Category: Joanne Bradford, Media Planning, Yahoo | Comments are closed

Joanne Bradford on The New Media Plan

Interview between Kevin Lee, CEO of Didit, and Joanne Bradford, SVP, Yahoo. In this segment, Joanne discusses the requirements of a modern media plan.

October 13th, 2009 | Category: Joanne Bradford, Media Planning, Yahoo | Comments are closed