Kevin Lee Search Engine Marketing Expert - News - Views » Media Planning

Lizzie Schreier on New Media Evaluation

Administrator — Fri, 09 Jul 2010 16:38:23 +0000

Interview between Didit CEO Kevin Lee and Lizzie Schreier, Senior Marketing Manager, Allstate Insurance. In this segment, Kevin and Lizzie discuss how CMOs (Chief Marketing Officers) need to approach the evaluation of new media forms.

Avinash Kaushik on New Media Evaluation

Administrator — Fri, 02 Jul 2010 15:06:44 +0000

Interview between Didit CEO Kevin Lee and Avinash Kaushik, Analytics Evangelist, Google, recorded May 2010. In this segment, Kevin and Avinash discuss how CMOs (Chief Marketing Officers) should evaluate new forms of media.

Wenda Harris Millard on The Evolution of Media Buying

Administrator — Tue, 24 Nov 2009 17:29:30 +0000

Interview between Kevin Lee, CEO of Didit, and Wenda Harris Millard, President, Media Link LLC. In this segment, Wenda discusses the evolution of media buying.

Gian Fulgoni on Online Testing and Experimentation

Administrator — Tue, 20 Oct 2009 14:02:04 +0000

Interview between Kevin Lee, CEO of Didit, and Gian Fulgoni, Chairman and Founder of comScore, on online experimentation and test marketing.

Gian Fulgoni on Media Attribution

Administrator — Tue, 20 Oct 2009 13:58:38 +0000

Interview between Kevin Lee, CEO of Didit, and Gian Fulgoni, Chairman and Founder of comScore, on media attribution models.

Gian Fulgoni on Taking Credit For “The Last Click”

Administrator — Tue, 20 Oct 2009 13:48:11 +0000

Interview between Kevin Lee, CEO of Didit, and Gian Fulgoni, Chairman and Founder of comScore, on whether search is taking too much credit for “the last click.”

Joanne Bradford on Online Experimentation and Testing

Administrator — Tue, 13 Oct 2009 15:08:33 +0000

Interview between Kevin Lee, CEO of Didit, and Joanne Bradford, SVP, Yahoo. In this segment, Joanne discusses online experimentation and testing.

Joanne Bradford on The New Media Plan

Administrator — Tue, 13 Oct 2009 15:07:21 +0000

Interview between Kevin Lee, CEO of Didit, and Joanne Bradford, SVP, Yahoo. In this segment, Joanne discusses the requirements of a modern media plan.