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I’ve been doing Search Engine Marketing (SEM) since 1995 and founded Didit in 1996. I write a column, Paid Search Strategies, and recently decided to add video on iMediaConnection and on this site. My latest book, Search Engine Advertising, has been well received and includes $200 in Bing (adCenter) credits. Didit runs the PowerProfiles.com online Business Directory, plus I’ve launched a social entrepreneurship venture, We-Care.com, which delivers passive donation revenue to nonprofits. The full Kevin Lee bio has more.

Kevin Lee Interviews Neil Salvage of CitySearch

Interview between Didit CEO Kevin Lee and Neil Salvage, Citysearch’s EVP of Advertising. Recorded March 2010.

Neil Salvage: Are Mobile Phones “The New Yellow Pages?”

Interview between Didit CEO Kevin Lee and Citysearch EVP Neil Salvage. In this segment, Kevin and Neil discuss whether mobile smart devices are the Yellow Page-style business directories.

Neil Salvage on National vs. Local Advertising Strategy

Interview between Didit CEO Kevin Lee and Citysearch EVP Neil Salvage. In this segment, Kevin and Neil discuss the differing strategies for local vs. national-based online ad campaigns.

Neil Salvage on Online Marketing Mistakes by Small Business Owners

Interview between Didit CEO Kevin Lee and Citysearch EVP Neil Salvage. In this segment, Kevin and Neil discuss mistakes by small business owners in respect to online advertising and marketing.

Neil Salvage on CityGrid, CitySearch’s New Product

Interview between Didit CEO Kevin Lee and Citysearch EVP Neil Salvage. In this segment, Kevin and Neil discuss Citygrid, Citysearch’s new product.

Neil Salvage on New Media Evaluation

Interview between Didit CEO Kevin Lee and Citysearch EVP Neil Salvage. In this segment, Kevin and Neil discuss how small business owners should evaluate new forms of media and marketing with high potential but limited history.

Neil Salvage on The Future of Media

Interview between Didit CEO Kevin Lee and Citysearch EVP Neil Salvage. In this segment, Kevin and Neil discuss the future of online media and marketing.

Neil Salvage on Local Online Marketing Competition and Cooperation

Interview between Didit CEO Kevin Lee and Citysearch EVP Neil Salvage. In this segment, Kevin and Neil discuss local online marketing competition and cooperation.

Recent Past Interviews

Maria Mandel

Doug Loots

Bill Kimberlin

Steve Isaac

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