Online Ad Metrics

Why I registered the FlamingPole.com domain

I discovered a great campaign for FiberOne’s Magic Brownies as a result of a conversation on the Oldtimers List and the campaign mentioned the Flaming Pole Festival.  I loved the videos so much, I spent the $8 and fifteen minutes to launch a site.

Online Ad Metrics

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Gian Fulgoni on Online Advertising Metrics

Interview between Kevin Lee, CEO of Didit, and Gian Fulgoni, Chairman and Founder of comScore, on online advertising metrics.

Gian Fulgoni
Online Ad Metrics

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Gian Fulgoni on The Click: Is It a Relevant Metric For Display Advertising?

Interview between Kevin Lee, CEO of Didit, and Gian Fulgoni, Chairman and Founder of comScore, on whether the click is still a relevant online metric.

Gian Fulgoni
Online Ad Metrics

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Gian Fulgoni on Media Attribution

Interview between Kevin Lee, CEO of Didit, and Gian Fulgoni, Chairman and Founder of comScore, on media attribution models.

Gian Fulgoni
Media Planning
Online Ad Metrics

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Gian Fulgoni on Taking Credit For “The Last Click”

Interview between Kevin Lee, CEO of Didit, and Gian Fulgoni, Chairman and Founder of comScore, on whether search is taking too much credit for “the last click.”

Gian Fulgoni
Media Planning
Online Ad Metrics
Paid Search

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