I’ve been doing Search Engine Marketing (SEM) since 1995 and founded Didit in 1996. I write a column, Paid Search Strategies, and recently decided to add video on iMediaConnection and on this site. My latest book, Search Engine Advertising, has been well received and includes $200 in Bing (adCenter) credits. Didit runs the D&B online Business Directory, plus I’ve launched a social entrepreneurship venture, We-Care.com, which delivers passive donation revenue to nonprofits. The full Kevin Lee bio has more.

Gian Fulgoni on Online Advertising Metrics

Interview between Kevin Lee, CEO of Didit, and Gian Fulgoni, Chairman and Founder of comScore, on online advertising metrics.

October 20th, 2009 | Category: Gian Fulgoni, Online Ad Metrics | Comments are closed

Gian Fulgoni on The Click: Is It a Relevant Metric For Display Advertising?

Interview between Kevin Lee, CEO of Didit, and Gian Fulgoni, Chairman and Founder of comScore, on whether the click is still a relevant online metric.

October 20th, 2009 | Category: Gian Fulgoni, Online Ad Metrics | Comments are closed

Gian Fulgoni on Media Attribution

Interview between Kevin Lee, CEO of Didit, and Gian Fulgoni, Chairman and Founder of comScore, on media attribution models.

October 20th, 2009 | Category: Gian Fulgoni, Media Planning, Online Ad Metrics | Comments are closed

Gian Fulgoni on Taking Credit For The Last Click

Interview between Kevin Lee, CEO of Didit, and Gian Fulgoni, Chairman and Founder of comScore, on whether search is taking too much credit for “the last click.”

October 20th, 2009 | Category: Gian Fulgoni, Media Planning, Online Ad Metrics, Paid Search | Comments are closed