Kevin Lee Search Engine Marketing Expert - News - Views » Online Ad Metrics http://www.kevinlee.net SEM, SEO & Internet Marketing News, Commentary and Opinion Fri, 09 Jul 2010 17:16:29 +0000 en hourly 1 http://wordpress.org/?v=3.0 Gian Fulgoni on Online Advertising Metrics http://www.kevinlee.net/2009/10/20/gian-fulgoni-on-online-advertising-metrics/ http://www.kevinlee.net/2009/10/20/gian-fulgoni-on-online-advertising-metrics/#comments Tue, 20 Oct 2009 14:07:06 +0000 Administrator http://www.kevinlee.net/?p=268

Interview between Kevin Lee, CEO of Didit, and Gian Fulgoni, Chairman and Founder of comScore, on online advertising metrics.

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Interview between Kevin Lee, CEO of Didit, and Gian Fulgoni, Chairman and Founder of comScore, on online advertising metrics.

]]> http://www.kevinlee.net/2009/10/20/gian-fulgoni-on-online-advertising-metrics/feed/ 0 Gian Fulgoni on The Click: Is It a Relevant Metric For Display Advertising? http://www.kevinlee.net/2009/10/20/gian-fulgoni-on-the-click-is-it-a-relevant-metric-for-display-advertising/ http://www.kevinlee.net/2009/10/20/gian-fulgoni-on-the-click-is-it-a-relevant-metric-for-display-advertising/#comments Tue, 20 Oct 2009 14:05:49 +0000 Administrator http://www.kevinlee.net/?p=266

Interview between Kevin Lee, CEO of Didit, and Gian Fulgoni, Chairman and Founder of comScore, on whether the click is still a relevant online metric.

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Interview between Kevin Lee, CEO of Didit, and Gian Fulgoni, Chairman and Founder of comScore, on whether the click is still a relevant online metric.

]]> http://www.kevinlee.net/2009/10/20/gian-fulgoni-on-the-click-is-it-a-relevant-metric-for-display-advertising/feed/ 0 Gian Fulgoni on Media Attribution http://www.kevinlee.net/2009/10/20/gian-fulgoni-on-media-attribution/ http://www.kevinlee.net/2009/10/20/gian-fulgoni-on-media-attribution/#comments Tue, 20 Oct 2009 13:58:38 +0000 Administrator http://www.kevinlee.net/?p=257

Interview between Kevin Lee, CEO of Didit, and Gian Fulgoni, Chairman and Founder of comScore, on media attribution models.

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Interview between Kevin Lee, CEO of Didit, and Gian Fulgoni, Chairman and Founder of comScore, on media attribution models.

]]> http://www.kevinlee.net/2009/10/20/gian-fulgoni-on-media-attribution/feed/ 0 Gian Fulgoni on Taking Credit For “The Last Click” http://www.kevinlee.net/2009/10/20/gian-fulgoni-on-taking-credit-for-the-last-click/ http://www.kevinlee.net/2009/10/20/gian-fulgoni-on-taking-credit-for-the-last-click/#comments Tue, 20 Oct 2009 13:48:11 +0000 Administrator http://www.kevinlee.net/?p=247

Interview between Kevin Lee, CEO of Didit, and Gian Fulgoni, Chairman and Founder of comScore, on whether search is taking too much credit for “the last click.”

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Interview between Kevin Lee, CEO of Didit, and Gian Fulgoni, Chairman and Founder of comScore, on whether search is taking too much credit for “the last click.”

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