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I’ve been doing Search Engine Marketing (SEM) since 1995 and founded Didit in 1996. I write a column, Paid Search Strategies, and recently decided to add video on iMediaConnection and on this site. My latest book, Search Engine Advertising, has been well received and includes $200 in Bing (adCenter) credits. Didit runs the PowerProfiles.com online Business Directory, plus I’ve launched a social entrepreneurship venture, We-Care.com, which delivers passive donation revenue to nonprofits. The full Kevin Lee bio has more.

Peter Shankman on HARO

In this excerpt from the Marketing Obsessions interview between Kevin Lee and Peter Shankman, Peter discusses the origin of HARO (Help a Reporter Out).

Peter Shankman on CMO Mistakes

In this excerpt from the Marketing Obsessions interview between Kevin Lee and Peter Shankman, Peter discusses the top mistakes made by CMOs (Chief Marketing Officers) in 2009.

Peter Shankman on The Future of News

In this excerpt from the Marketing Obsessions interview between Kevin Lee and Peter Shankman, Peter discusses the future of media and news.

Peter Shankman on Favorite PR Stories

In this excerpt from from the Marketing Obsessions interview between Kevin Lee and Peter Shankman, Peter discusses his favorite PR stories.

Recent Past Interviews

Maria Mandel

Doug Loots

Bill Kimberlin

Steve Isaac

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