I’ve been doing Search Engine Marketing (SEM) since 1995 and founded Didit in 1996. I write a column, Paid Search Strategies, and recently decided to add video on iMediaConnection and on this site. My latest book, Search Engine Advertising, has been well received and includes $200 in Bing (adCenter) credits. Didit runs the D&B online Business Directory, plus I’ve launched a social entrepreneurship venture, We-Care.com, which delivers passive donation revenue to nonprofits. The full Kevin Lee bio has more.

Peter Shankman on HARO

In this excerpt from the Marketing Obsessions interview between Kevin Lee and Peter Shankman, Peter discusses the origin of HARO (Help a Reporter Out).

October 2nd, 2009 | Category: Peter Shankman | Comments are closed

Peter Shankman on CMO Mistakes

In this excerpt from the Marketing Obsessions interview between Kevin Lee and Peter Shankman, Peter discusses the top mistakes made by CMOs (Chief Marketing Officers) in 2009.

October 2nd, 2009 | Category: CMO Mistakes, Peter Shankman | Comments are closed

Peter Shankman on The Future of News

In this excerpt from the Marketing Obsessions interview between Kevin Lee and Peter Shankman, Peter discusses the future of media and news.

October 2nd, 2009 | Category: Future of Media, Peter Shankman | Comments are closed

Peter Shankman on Favorite PR Stories

In this excerpt from from the Marketing Obsessions interview between Kevin Lee and Peter Shankman, Peter discusses his favorite PR stories.

October 2nd, 2009 | Category: Peter Shankman | Comments are closed