Peter Shankman on HARO
In this excerpt from the Marketing Obsessions interview between Kevin Lee and Peter Shankman, Peter discusses the origin of HARO (Help a Reporter Out).
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Peter Shankman
Peter Shankman on CMO Mistakes
In this excerpt from the Marketing Obsessions interview between Kevin Lee and Peter Shankman, Peter discusses the top mistakes made by CMOs (Chief Marketing Officers) in 2009.
Peter Shankman on The Future of News
In this excerpt from the Marketing Obsessions interview between Kevin Lee and Peter Shankman, Peter discusses the future of media and news.
2009 10 02
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Peter Shankman on Favorite PR Stories
In this excerpt from from the Marketing Obsessions interview between Kevin Lee and Peter Shankman, Peter discusses his favorite PR stories.