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Peter Shankman on HARO

In this excerpt from the Marketing Obsessions interview between Kevin Lee and Peter Shankman, Peter discusses the origin of HARO (Help a Reporter Out).

October 2nd, 2009 | Category: Peter Shankman | Comments are closed

Peter Shankman on CMO Mistakes

In this excerpt from the Marketing Obsessions interview between Kevin Lee and Peter Shankman, Peter discusses the top mistakes made by CMOs (Chief Marketing Officers) in 2009.

October 2nd, 2009 | Category: CMO Mistakes, Peter Shankman | Comments are closed

Peter Shankman on The Future of News

In this excerpt from the Marketing Obsessions interview between Kevin Lee and Peter Shankman, Peter discusses the future of media and news.

October 2nd, 2009 | Category: Future of Media, Peter Shankman | Comments are closed

Peter Shankman on Favorite PR Stories

In this excerpt from from the Marketing Obsessions interview between Kevin Lee and Peter Shankman, Peter discusses his favorite PR stories.

October 2nd, 2009 | Category: Peter Shankman | Comments are closed