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I’ve been doing Search Engine Marketing (SEM) since 1995 and founded Didit in 1996. I write a column, Paid Search Strategies, and recently decided to add video on iMediaConnection and on this site. My latest book, Search Engine Advertising, has been well received and includes $200 in Bing (adCenter) credits. Didit runs the PowerProfiles.com online Business Directory, plus I’ve launched a social entrepreneurship venture, We-Care.com, which delivers passive donation revenue to nonprofits. The full Kevin Lee bio has more.

Robert Fleming on CMO Mistakes

Interview between Didit CEO Kevin Lee and Robert Fleming, President/CEO Co-Founder of the eMarketing Association, on mistakes made by CMOs in respect to online media and marketing.

Robert Fleming on Online Experimentation

Interview between Didit CEO Kevin Lee and Robert Fleming, President/CEO Co-Founder of the eMarketing Association, on how CMOs (Chief Marketing Officers) should evaluate disparate forms of online media.

Robert Fleming on The Great Recession and E-Marketer Training

Interview between Didit CEO Kevin Lee and Robert Fleming, President/CEO Co-Founder of the eMarketing Association, on how The Great Recession is influencing demand for training for e-marketers.

Robert Fleming on Training For E-Marketers

Interview between Didit CEO Kevin Lee and Robert Fleming, President/CEO Co-Founder of the eMarketing Association, on the requirements for the proper training of E-marketers.

Robert Fleming on The Future of Media

Interview between Didit CEO Kevin Lee and Robert Fleming, President/CEO Co-Founder of the eMarketing Association, on the future of online and offline media.

Robert Fleming on Business Networking For E-Marketers

Interview between Didit CEO Kevin Lee and Robert Fleming, President/CEO Co-Founder of the eMarketing Association, on business networking issues for E-Marketers.

Recent Past Interviews

Maria Mandel

Doug Loots

Bill Kimberlin

Steve Isaac

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