I’ve been doing Search Engine Marketing (SEM) since 1995 and founded Didit in 1996. I write a column, Paid Search Strategies, and recently decided to add video on iMediaConnection and on this site. My latest book, Search Engine Advertising, has been well received and includes $200 in Bing (adCenter) credits. Didit runs the D&B online Business Directory, plus I’ve launched a social entrepreneurship venture, We-Care.com, which delivers passive donation revenue to nonprofits. The full Kevin Lee bio has more.

Robert Fleming on CMO Mistakes

Interview between Didit CEO Kevin Lee and Robert Fleming, President/CEO Co-Founder of the eMarketing Association, on mistakes made by CMOs in respect to online media and marketing.

December 7th, 2009 | Category: CMO Mistakes, Robert Fleming | Comments are closed

Robert Fleming on Online Experimentation

Interview between Didit CEO Kevin Lee and Robert Fleming, President/CEO Co-Founder of the eMarketing Association, on how CMOs (Chief Marketing Officers) should evaluate disparate forms of online media.

December 7th, 2009 | Category: Robert Fleming | Comments are closed

Robert Fleming on The Great Recession and E-Marketer Training

Interview between Didit CEO Kevin Lee and Robert Fleming, President/CEO Co-Founder of the eMarketing Association, on how The Great Recession is influencing demand for training for e-marketers.

December 7th, 2009 | Category: Robert Fleming | Comments are closed

Robert Fleming on Training For E-Marketers

Interview between Didit CEO Kevin Lee and Robert Fleming, President/CEO Co-Founder of the eMarketing Association, on the requirements for the proper training of E-marketers.

December 7th, 2009 | Category: Robert Fleming | Comments are closed

Robert Fleming on The Future of Media

Interview between Didit CEO Kevin Lee and Robert Fleming, President/CEO Co-Founder of the eMarketing Association, on the future of online and offline media.

December 7th, 2009 | Category: Future of Media, Robert Fleming | Comments are closed

Robert Fleming on Business Networking For E-Marketers

Interview between Didit CEO Kevin Lee and Robert Fleming, President/CEO Co-Founder of the eMarketing Association, on business networking issues for E-Marketers.

December 7th, 2009 | Category: Robert Fleming, Social Media | Comments are closed