Sam Yagan on OKCupid.com’s Marketing Program

Interview between Didit CEO Kevin Lee and Sam Yagan OKCupid.com’s CEO and Co-Founder. In this segment, Kevin and Sam discuss OKCupid.com’s online marketing strategy.

Sam Yagan on CMO Mistakes

Interview between Didit CEO Kevin Lee and Sam Yagan, OKCupid.com’s CEO and Co-Founder. In this segment, Kevin and Sam discuss mistakes made by CMOs (Chief Marketing Officers) in respect to online media and marketing.

Sam Yagan on New Media Evaluation

Interview between Didit CEO Kevin Lee and Sam Yagan OKCupid.com’s CEO and Co-Founder. In this segment, Kevin and Sam discuss how CMOs (Chief Marketing Officers) should evaluate new forms of media and marketing.

Sam Yagan on The Future of Media

Interview between Didit CEO Kevin Lee and Sam Yagan, OKCupid.com’s CEO and Co-Founder. In this segment, Kevin and Sam discuss how traditional media channels will be impacted as more money flows online to follow online customers.

Sam Yagar on Using Brand Preference as a Trigger For Targeted Advertising

Interview between Didit CEO Kevin Lee and Sam Yagan, OKCupid.com’s CEO and Co-Founder. In this segment, Kevin and Sam discuss how brand preference and brand usage can serve as useful triggers for targeted advertising.

Sam Yagan on Leveraging Social Networks

Interview between Didit CEO Kevin Lee and Sam Yagan, OKCupid.com’s CEO and Co-Founder. In this segment, Kevin and Sam discuss how OKCupid.com is using Facebook to acquire more customers.