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I’ve been doing Search Engine Marketing (SEM) since 1995 and founded Didit in 1996. I write a column, Paid Search Strategies, and recently decided to add video on iMediaConnection and on this site. My latest book, Search Engine Advertising, has been well received and includes $200 in Bing (adCenter) credits. Didit runs the PowerProfiles.com online Business Directory, plus I’ve launched a social entrepreneurship venture, We-Care.com, which delivers passive donation revenue to nonprofits. The full Kevin Lee bio has more.

Sean Cheyney on Evaluating the Quality of Online Leads

Interview between Didit CEO Kevin Lee and Sean Cheyney, VP of Marketing and Business Development, AccuQuote. Recorded July 2010. In this segment, Kevin and Sean discuss evaluating the quality of online leads.

July 30th, 2010 | Category: Lead Generation, Sean Cheyney | Comments are closed

Sean Cheyney on Lead Source Diversity

Interview between Didit CEO Kevin Lee and Sean Cheyney, VP of Marketing and Business Development, AccuQuote. Recorded July 2010. In this segment, Kevin and Sean discuss the diversity of sources of online leads.

July 30th, 2010 | Category: Lead Generation, Sean Cheyney | Comments are closed

Sean Cheyney on Social Media and Lead Generation

Interview between Didit CEO Kevin Lee and Sean Cheyney, VP of Marketing and Business Development, AccuQuote. Recorded July 2010. In this segment, Kevin and Sean discuss how social media is changing the online lead generation landscape.

July 30th, 2010 | Category: Lead Generation, Sean Cheyney | Comments are closed

Sean Cheyney on Relevance and Lead Generation

Interview between Didit CEO Kevin Lee and Sean Cheyney, VP of Marketing and Business Development, AccuQuote. Recorded July 2010. In this segment, Kevin and Sean discuss relevance as a key driver of quality online leads.

July 30th, 2010 | Category: Lead Generation, Sean Cheyney | Comments are closed

Sean Cheyney on CMO Mistakes

Interview between Didit CEO Kevin Lee and Sean Cheyney, VP of Marketing and Business Development, AccuQuote. Recorded July 2010. In this segment, Kevin and Sean discuss mistakes made by CMOs (Chief Marketing Officers) with respect to online media and marketing.

July 30th, 2010 | Category: CMO Mistakes, Sean Cheyney | Comments are closed

Sean Cheyney on Connecting Lead Gen To Business Objectives

Interview between Didit CEO Kevin Lee and Sean Cheyney, VP of Marketing and Business Development, AccuQuote. Recorded July 2010. In this segment, Kevin and Sean discuss the need to connect lead generation with bottom-line business objectives

July 30th, 2010 | Category: Lead Generation, Sean Cheyney | Comments are closed

Sean Cheyney on New Media Evaluation

Interview between Didit CEO Kevin Lee and Sean Cheyney, VP of Marketing and Business Development, AccuQuote. Recorded July 2010. In this segment, Kevin and Sean discuss how CMOs (Chief Marketing Officers) should go about evaluating new online marketing channels.

July 30th, 2010 | Category: Sean Cheyney | Comments are closed

Sean Cheyney on the Future of Media

Interview between Didit CEO Kevin Lee and Sean Cheyney, VP of Marketing and Business Development, AccuQuote. Recorded July 2010. In this segment, Kevin and Sean discuss the future of media.

July 30th, 2010 | Category: Future of Media, Sean Cheyney | Comments are closed