Sean Cheyney on Evaluating the Quality of Online Leads

Interview between Didit CEO Kevin Lee and Sean Cheyney, VP of Marketing and Business Development, AccuQuote. Recorded July 2010. In this segment, Kevin and Sean discuss evaluating the quality of online leads.

Sean Cheyney on Lead Source Diversity

Interview between Didit CEO Kevin Lee and Sean Cheyney, VP of Marketing and Business Development, AccuQuote. Recorded July 2010. In this segment, Kevin and Sean discuss the diversity of sources of online leads.

Sean Cheyney on Social Media and Lead Generation

Interview between Didit CEO Kevin Lee and Sean Cheyney, VP of Marketing and Business Development, AccuQuote. Recorded July 2010. In this segment, Kevin and Sean discuss how social media is changing the online lead generation landscape.

Sean Cheyney on Relevance and Lead Generation

Interview between Didit CEO Kevin Lee and Sean Cheyney, VP of Marketing and Business Development, AccuQuote. Recorded July 2010. In this segment, Kevin and Sean discuss relevance as a key driver of quality online leads.

Sean Cheyney on CMO Mistakes

Interview between Didit CEO Kevin Lee and Sean Cheyney, VP of Marketing and Business Development, AccuQuote. Recorded July 2010. In this segment, Kevin and Sean discuss mistakes made by CMOs (Chief Marketing Officers) with respect to online media and marketing.

Sean Cheyney on Connecting Lead Gen To Business Objectives

Interview between Didit CEO Kevin Lee and Sean Cheyney, VP of Marketing and Business Development, AccuQuote. Recorded July 2010. In this segment, Kevin and Sean discuss the need to connect lead generation with bottom-line business objectives

Sean Cheyney on New Media Evaluation

Interview between Didit CEO Kevin Lee and Sean Cheyney, VP of Marketing and Business Development, AccuQuote. Recorded July 2010. In this segment, Kevin and Sean discuss how CMOs (Chief Marketing Officers) should go about evaluating new online marketing channels.

Sean Cheyney on the Future of Media

Interview between Didit CEO Kevin Lee and Sean Cheyney, VP of Marketing and Business Development, AccuQuote. Recorded July 2010. In this segment, Kevin and Sean discuss the future of media.